This Photo Exhibition Is Shot Entirely with the Safety Camera of New Volvo XC60

July 17, 2017

In a world first, a car’s safety camera has been used to create a unique collection of photographs by an artist. Volvo collaborated with Pulitzer Prize-winning photographer Barbara Davidson to take her photos using the on-board safety camera of the new Volvo XC60. Davidson created a collection of 30 photographs that capture the daily life on the streets of Copenhagen, Denmark.  

The work was exhibited in its maiden exhibition at Canvas Studios gallery in Shoreditch, London. The exhibition will now travel internationally for the remainder of 2017. 

[Image Source: VolvoCarGroup]

[Image Source: VolvoCarGroup]

[Image Source: VolvoCarGroup]

[Image Source: VolvoCarGroup]

Davidson explained the work, saying, “The collection does two things. Firstly it is a snapshot of European city life in all its glory; secondly it also highlights the complex environments that we live in. It is thanks to the cameras and other onboard sensors that cars like the Volvo XC60 make modern city life safer for pedestrians and other road users. With this project we connect art and safety for people to see the benefits of this technology.”

[Image Source: VolvoCarGroup]

The artist’s personal connection to the safe Volvo brand

Davidson has worked for various newspapers, including the Los Angeles Times newspaper. She has a unique connection to the Swedish car manufacturer, which prompted her to accept the unusual assignment. She explains “I have a very personal connection with Volvo Cars. When I was a teenager I was involved in a serious road accident where the car flipped over which, in normal circumstances, would probably have proven fatal. I was told later that I had survived because of the car I had been traveling in – a Volvo.”

[Image Source: VolvoCarGroup]

Volvo is famous for their safety features. The company has a long history of independent research into road traffic accidents in real life traffic situations. They have a dedicated wing of the company, the Traffic Accident Research Team, that trawls real world data of accidents to come up with problems for the Volvo engineers to solve. Common causes of life-threatening accidents have been methodically addressed by the Volvo design team. One such feature to be introduced to their production vehicles is the ‘City Safety’ feature. This is an autonomous braking feature has proved to reduce two car collisions by up to 45 % in Sweden alone.  

Soon to be released XC60 to have even more safety features

The car featured in the art project, the new XC60, will incorporate three new safety features. Steer Assist provides additional steering assistance to the driver when necessary and the same technology is used in the Oncoming Lane Mitigation system which will reduce head on collisions on highways and arterial roads. The final feature is Volvo’s Blind Spot Information System (BLIS) which also incorporates Steer Assist technology to mitigate the risk of accidents when cars are changing lanes. Malin Ekholm, Vice President of Volvo Cars Safety Centre says, “We take a realistic and practical approach to safety at Volvo Cars. Our vision is to reach a point in time where no one should be killed or seriously injured in a new Volvo car. We call it Vision 2020”.

Sources: NewswireVolvoCarGroup

SEE ALSO: All New Volvo Cars Will Be Electric or Hybrid Starting in 2019


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