It’s easy to read a certain word in your head and believe the way you’ve come to pronounce it is how it sounds. However, that’s not always the case. A major market where this can easily happen is the automotive industry. (Is Porsche pronounced “poor-sh” or “poor-shah”?) Gerard Farre of Spanish channel coches.net asked around at an auto show to get the answers. Farre asked a person from each car brand’s home country to pronounce the brand as it was intended to sound.
Was there a particular brand that shocked you? What’s one car you’ve heard mispronounced before that didn’t make the list?