Adidas Turns Plastic Ocean Waste Into Awesome UltraBoost Trainers

Adidas Turns Plastic Ocean Waste Into Awesome UltraBoost Trainers

The latest initiative by the sportswear company, Adidas, takes them to the blue edge of the world as they teamed up with Parley to design high-performance footwears made out of ocean debris. Earlier this month, the company has already unveiled their high-tech 3D printed, high-performance shoes which break boundaries in the manufacturing industry. But this time, Adidas has taken a more sustainable and eco-friendly approach in their sportswear design.

Shoes made out of ocean debris

A few days ago, Adidas has revealed Parley editions of the UltraBOOST, UltraBOOST X, and UltraBOOST Uncaged inspired by the natural blue shades of the ocean. Their eco-friendly mentality of "spinning the problem into a solution, the threat into a thread" led the company to recycle marine plastic debris to form signature elements of their iconic performance-led designs.
Adidas Turns Plastic Ocean Waste Into Awesome UltraBoost Trainers

[Image Source: Parley]

The revelation reflects Adidas' commitment to their partnership with the Parley A.I.R Strategy. First up in this eco-friendly strategy is to avoid plastic bags, micro beads, and virgin plastic in the Adidas supply chain. Next, is to intercept the daily plastic wastes that end up in the ocean by recovering marine debris and stopping the plastic products getting into the ocean. And finally, the partnership is actively working to reinvent the plastic economy by developing new methods and recycling the materials for a new future.

Adidas Parley edition with ocean backdrop

[Image Source: Parley]

The Adidas UltraBOOST Parley line uses an average of 11 plastic bottles per pair and feature laces, heel webbing, heel lining, and sock liner covers composed of recycled PET material. Even though this latest Adidas Parley collection is made out of marine debris, it still maintains the same high-standard performance with every stride.

Adidas Turns Plastic Ocean Waste Into Awesome UltraBoost Trainers

[Image Source: Parley]

Mathias Amm, product category director of Adidas Running, explains the company's role in protecting and improving Earth's ecology.

"The new additions to the Adidas and Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic. As a global brand, we have a responsibility to help change the world for the better. These designs reflect our support for a great cause while delivering the exceptional performance we are renowned for - a powerful combination, which we hope will excite and inspire our global community as much as it does us".

Adidas and Parley shoe

[Image Source: Parley]

Here are some specs of the Adidas Parley collection which reveal the innovative recycle use of ocean debris.

Primeknit

The shoes are lightweight and have a comfort fit which is made out of 95% Parley Ocean Plastic.

Torsion system

The shoe system supports the foot's natural curvature from heel to toe and is made from renewable materials.

BOOST

For ultra-responsive and comfortable cushion, the design stores and returns energy each time the foot hits the ground.

Heel fit counter system

Enables free motion of the Achilles by supporting heel construction.

The Adidas Parley UltraBOOST, UltraBOOST X and UltraBOOST Uncaged collection

[Image Source: Parley]

Run for the oceans

On the week of the 5th until the 11th of June, 2017, Parley is teaming up with Adidas and Runtastic to host an Adidas x Parley Run for the Oceans digital event. This event is in line with the World Oceans Day 2017 where runners can show their support to the cause by running on streets, the beach, or wherever they may be during that week.

Click here if you'd like to get involve with the Runstastic event.

Sources: Adidas, Parley

SEE ALSO: Adidas Unveils the First-Ever 3D Printed Sneaker It Will Mass Produce

0
comments

GADGETS This Pocket Laser Burner Can Engrave Any Design Onto Almost Any Surface 1 month ago