Amazon's new Key service made headlines recently when the company announced it would deliver packages inside users' homes. But now Jeff Bezos's shopping behemoth is adding one more level to the Key service: delivery straight into someone's car.
Yes, Amazon will now include in-home delivery to trunks and back seats of cars. There are restrictions to who can use the service for now. It's only available to Amazon Prime members in 37 selected cities. Users have to have the following brands in a 2015 model or newer: Chevrolet, Buick, GMC, Cadiallac, Volvo. They also have to have an OnStar or Volvo On Call account.
All a user has to do is place their order, confirm that they've parked within a delivery location, and then track their progress through their Amazon Key app. One stipulation is that deliveries have to be made in publicly accessible areas.
These cars specifically can be remotely unlocked due to their connectivity settings. Amazon also noted on their website that they plan on expanding the opportunities to include more automobile manufacturers. Amazon also noted that this service would fall within a four-hour window of delivery.
“We were really happy with the response to in-home delivery,” Peter Larsen, vice president of delivery technology at Amazon, told The Verge. “What we wanted to do — and it was part of the plan all along — is how we take that beyond the home.”
The Amazon Key service could be part of a larger plan for the company to combat doorstep thievery of its packages. Earlier this year, Amazon also invested in Ring, a smart doorbell system that would stream audio and visuals. Amazon is also promoting its Key service as a way to help home-service providers to gain access into someone's home. For example, the idea would be to allow dog walkers and housekeepers an easier way to get into their clients' homes.
This Amazon project has been hotly contested and brings up considerable discussion surrounding consumer privacy and how far is "too far." However, Bezos has noted that a considerable (yet undisclosed) portion of Amazon Prime users have applied the in-home delivery service to their shipments.