The CEO of Advanced Micro Devices (AMD), Li Su spoke live from the Consumer Electronics Show (CES) In Las Vegas today.
Su has an energetic presenting style and her enthusiasm for the product is infections. It’s clear that AMD is keen to become an integral part of the rapidly growing gaming sector as Su repeatedly told the crowd AMD loves gaming and gaming.'
"At AMD, we are working to build a future where the widespread availability of high-performance computing enables the best and brightest minds of today and tomorrow to solve the world’s toughest challenges." - AMD CEO @LisaSu at #CES2019 pic.twitter.com/Jfm4xvCbnA— AMD @ #CES2019 (@AMD) January 9, 2019
Radeon IV will be available from February
AMD have made their move by releasing their latest high-performance GPU the GPU Radeon VII (“Seven”), which uses the company’s first 7nm graphics chip. The Radeon IV will be able to compete with the dominating Nvidia’s new GTX 2080.
Radeon IV will go on sale February 7 for $699. To make the deal even sweeter for gamers, AMD will give buyers free copies of the Resident Evil 2 remake, Devil May Cry 5 and The Division 2 with each new AMD Radeon VII graphics card or gaming PC that comes with one installed.
Su boasted about Radeon IV's performance, telling the gathered crowd that the second-gen Vega architecture offers 25 percent more performance at the same power as previous Vega graphics.
She showed off its capabilities with a live demonstration of it running the yet-to-be-released Devil May Cry 5 at 4K resolution with ultra settings, at framerates “way above 60fps.”
Content creators to see marked performance too
It also reportedly has a terabyte per second of memory bandwidth. For existing games, Su says players will see a 25 percent performance boost in Fortnite and a 35 percent boost in Battlefield V.
Radeon IV isn’t just targeted to gamers though, content creators will be excited to see an almost 30 percent boost in performance across a swag of common content creation software.
According to the AMD press release, other specs for Radeon IV are that it is “Equipped with 60 compute units/3840 stream processors running at up to 1.8GHz and 16GB of ultra-fast HBM2 memory (second-generation High-Bandwidth Memory), the Radeon VII graphics card enables high-performance gaming and ultra-high quality visuals.
Ground-breaking 1 TB/s memory bandwidth and a 4,096-bit memory interface pave the way for ultra-high resolution textures, hyper-realistic settings, and life-like characters.”
If a gamer-specific GPU wasn’t enough to convince you that AMD loves gaming, Su brought Phil Spencer from Xbox onto the stage to discuss the two companies ongoing collaboration. Xbox and AMD have worked together for a long time on hardware for Xbox.
Spector reiterated a point Su had already made that unlike other forms of entertainment gamers love community and love feedback. He spoke about the importance of being a reliable part of the gaming communities.
AMD makes it clear gaming is key to business
Other gaming royalty that came out on stage to gush about AMD and their new products included David Poldfeldt, managing director from Ubisoft, and Sam Mathews co-founder of leading eSports team Fnatic.
Su ended the address with a promise that 2019 would be a big year for the company with lots more big announcements to come. You can watch the whole presentation here.