Bentley Motors has announced it plans to become a global leader in sustainable luxury mobility with what it calls its Beyond100 strategy. The firm is promising to deliver truly sustainable luxury vehicles by reinventing its business to become an end-to-end carbon neutral organization.
The plan includes a switch to offering exclusively plug-in hybrid or battery electric vehicles by 2026 and fully electric vehicles only by 2030.
A business-wide sustainability program
Bentley will achieve its lofty goals through a structured, business-wide sustainability program that includes the development of electrified models and upgrades on its operational environmental impact. In addition, by 2023, every model line will be offered with the option of a hybrid variant and Bentley’s first fully electric model will be introduced in 2025.
By 2026, Bentley's offerings will focus exclusively on plug-in hybrid and electric models, and by 2030, this will change to solely producing battery electric vehicles.
Furthermore, the firm will use only sustainably sourced materials throughout all of its present and future cars.
Bentley has already achieved an important milestone in its quest to be carbon neutral. Its production facility in Crewe became the first luxury automotive factory in Britain to be certified carbon neutral by the Carbon Trust in the last year. Looks like the carmaker is well underway to a zero-carbon future.
Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors said in a statement, "Driving this change includes, and also goes beyond our products, delivering a paradigm shift throughout our business, with credibility, authenticity, and integrity. Within a decade, Bentley will transform from a 100-year-old luxury car company to a new, sustainable, wholly ethical role model for luxury."