5 Top Ad Spend Categories to Focus on in Q3 and Q4
2020 was one of the most tumultuous years in recent history, and the digital advertising sector was no exception to the chaos. Digital advertising plummeted at the beginning of the pandemic and then bounced back to numbers only 1.2% lower than pre-pandemic predictions by the end of the year. 2021 has been more stable, with video ad spending on the rise as high mobile processing power and new 5G internet connection speeds enable complex mobile video ad strategies. In fact, ad spending in the video advertising segment is projected to reach $37 billion in 2021, and make up approximately 17% of total digital ad spending.