Atari to Build Video Game-Themed Hotels with E-Sports Studios and Game Rooms
Pioneer in arcade games and home video game consoles, Atari, is branching out to also include hotels in its list of accomplishments.
The company's latest news is to see eight hotels built under the Atari brand. The announcement about their hospitality venture with U.S. real estate developer True North Studio and GSD Group was made on Monday.
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Construction of eight Atari hotels in the U.S.
Construction will start in Phoenix, Arizona, this year, with other hotels expected in Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.
Vacation destination ? #atarihotels pic.twitter.com/gEmadaAoRP— atari (@atari) January 27, 2020
The plan is for these video game-themed hotels to include gaming playgrounds with VR (virtual reality) and AR (augmented reality) games, and some of the locations will also boast e-sports studios for related events.
Atari shared the news that their hotels will include meeting rooms, co-working spaces, restaurants, bars, bakeries, a movie theater, and a gym. The aim is to provide a destination for every kind of traveler, from families to businessmen and women.
Atari plans to enter the hotel business with video game themed accommodations in 8 cities across the United States ?— Fandom (@getFANDOM) January 27, 2020
(via @atarihotels | https://t.co/x7DJAqrclk) pic.twitter.com/TEgOnwXiCj
Atari will be receiving five percent of hotel revenue once these are up and running, and it's already been given $600,000 for signing the deal. The Phoenix hotel, Atari's first one, will be located near Steve Wozniak's Woz U University campus in Arizona, a location that is also linked to the Arizona-based GSD Group.
Atari's CEO, Fred Chesnais, stated that the aim of the hotels is so that "Together we'll build a space that will be much more than just a place to stay."
Chesnais continued "Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept."
@atari to open video game-themed hotels across the U.S. | Fortune - Enjoy the reading https://t.co/SZ5hq25IIS— Chesnais (@chesnaisfred) January 26, 2020
As you wait for the hotels to be opened, you can first get lost in Atari Interactive's upcoming retro-themed console, the Atari VCS. Due to launch in March, the starting price is $249 and will include 100 classic pre-installed Atari games as well as current PC games.