'BlueSky' wants to market itself as a 'Musk-free' space, says CEO

But is it any good? According to the Verge, which had early access, it is currently a "shameless clone of Twitter." However, it does have some key differences from the latter. For example, " a key difference is that it defaults to a chronological feed of who you follow and lets you choose to toggle between a 'What’s Hot' algorithmic feed.," the Verge reports.

"BlueSky" also lacks some critical decentralized functions, like the ability to export account data. It also lacks, at present, a promised marketplace of feed algorithms that users can select from. But, as Verge points out, it is still very early for the new social media platform.

But what makes "BlueSky" different from its other non-Twitter competitors? "We’ve designed a protocol that has three big things we think are missing from the Mastodon ecosystem: account portability, global discoverability, [and] composable, customizable curation and moderation.," explained BlueSky's CEO Jay Graber.

"We don’t see ourselves as [competing] with Mastodon — we welcome approaches to decentralize social platforms and are simply taking a different, opinionated approach. Our focus right now is on building out our approach and proving it works at scale," she added.

Graber also addressed concerns around rumors that Elon Musk plans to ban links to rival sites like BlueSky on Twitter. "As the owner of a centralized site, he is free to do that if he wants. But this is exactly why what we’re building is important — the AT Protocol gives users freedom, and developers locked-open APIs," Grabber explained.

If this does happen, Grabber explained how a similar thing wouldn't be possible on "BlueSky" due to its inherent decentralized nature. "That’s the benefit of account portability between services that we’ve designed around. Users can still opt into the convenience of an easy-to-use service, but the user’s ability to leave when they want constrains the service’s ability to abuse their power," Graber told the Verge.

When exactly "BlueSky's" all-singing-all-dancing version will be released is yet to be seen. Still, it is shaping up to be a solid alternative to Twitter in this ever-chaotic social media ecosystem.