That Time BMW Flaunted Its M4 on the 'Ultimate Racetrack' of an Aircraft Carrier
Before the launch of its new M4 sports car in 2014, BMW uploaded an ad that had the internet boat rocking as it featured the M4 tearing around quite an unusual racetrack - an aircraft carrier! Unfortunately (and obviously), though, it wasn't real but the clean-cut video was certainly convincing, and to be frank, the internet didn't care if it was fake or not, as it was still awesome.
In the 'Ultimate Racetrack' video that resembles something like the Gymkhana series of DC owner Ken Block, we see the 430-hp beast blazing around the 'floating' track and drifting along the edge in fantastic precision.
After the video went online, there were many discussions about its authenticity, upon which Adweek contacted Cundari, BMW's advertising agency in Canada, to try and get some truth on the video but unfortunately, no definite answer was given. Andrew Simon, the Chief Creative Officer at Cundari, responded, "We know there is debate and we encourage that. One thing that is for sure is that the M4's dynamic performance on the Ultimate Racetrack is thrilling viewers all around the world and for that, we're thrilled!"
Others have put forward good arguments to question and debate about the reality of the video but as mentioned before, it still makes for a thrilling watch.
The M4 may have replaced M3 Coupe and M3 Convertible models back in the day, but, the car itself has gone through a lot of changes since the video and M4's eventual debut. The first 3,803-lbs (1,725 kg) M4 featured a 3-liter twin-turbo engine in addition to the 7-speed M-DCT transmission that could accelerate the car from 0-60 mph in 3.9 seconds and the beast of a machine weighs around. The 2022 M4, however, is powered by a twin-turbocharged 3.0-liter inline-six motor that offers two driving modes. When on standard mode, the supercar makes 473 horsepower featuring 406 pound-feet of torque that is able to go from 0-60 mph in 3.8 seconds. What's more, it now weighs only 3709 lbs (1682 kg).