Elon Musk rebrands Twitter's 'Super Follows' as 'Subscriptions' to benefit creators

With the new feature embedded, creators can charge users to pay for exclusive tweets, subscriber-only Spaces, and special subscriber badges.
Mrigakshi Dixit
Twitter logo.

Twitter owner Elon Musk announced the rebranding of one social media platform's feature on Thursday, April 13. 

Musk announced that "Super Follows" has been rebranded to "Subscriptions." In February 2021, Super Follows were introduced as a way for Twitter creators to charge fees for exclusive tweets. 

Musk announced the rebranding via a Twitter post, saying, "Our goal is to maximize creator prosperity."

Creators can have all the money they make

As stated, this feature is especially beneficial to creators in making money. Creators can charge fees to access exclusive content such as tweets, subscriber-only Spaces, and special subscriber badges. Creators will be able to post long-form content as well as hours-long videos thanks to the subscriptions feature. 

Musk also stated that during the first year, the company will not take an additional cut of creators' earnings from Subscriptions.  

“For the next 12 months, Twitter will keep none of the money. You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor). After the first year, iOS & Android fees drop to 15% and we will add a small amount on top of that, depending on volume. We will also help promote your work,” Musk said.  

The feature is located in the "Monetization" section of the settings. The subscriptions menu also includes additional information such as eligibility to offer subscriptions. According to reports, the person charging subscriptions must have at least 500 followers, 25 tweets posted in the last 30 days, and be at least 18 years old. More specific requirements can be found on Twitter's support page. 

According to Twitter, creators can charge their users monthly subscription fees of $2.99, $4.99, or $9.99. As per The Verge, it should be noted, however, that this subscription offer is only available to creators and users in the United States, Canada, New Zealand, and Australia. Subscriptions are available for purchase on iOS, Android, and Twitter's website. Individuals may, however, be unable to access subscriber-only content on the web.

Following Musk's purchase of Twitter, the social media platform has been embroiled in a number of controversies. It will be interesting to see how Twitter's position as a credible social media platform evolves in the coming months.

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