Facebook Aims to Distance Itself From its App With New Logo

Aiming to ensure the world knows all of the products that emanate from Facebook, the social media giant announced a new logo on  4 November. 

In a blog post, Facebook said the new logo is also aimed at distinguishing the parent company from Facebook the app, which will keep its own branding. 

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New bland logo to bring clarity 

Facebook said that since June it has been including "from Facebook" within its apps and on its products like Oculus, Workplace, and Portal. In the coming weeks, it will use the new branding in more products and marketing materials including a new company website. 

"When I started Facebook 15 years ago, I had no idea it would eventually include Messenger, Instagram, WhatsApp, Oculus, Workplace and more," wrote Facebook Chief Executive Mark Zuckerberg on Facebook. "Many people don't know we build these products or that our teams often work together. But we believe people should, because it's important for people to know who's behind the products they use."

Facebook needs some space from its app 

Facebook has long tied itself closely with its popular and ever-growing app, but now, fifteen years after it blasted on the scenes, it is a whole lot bigger encompassing several business units. Adopting a bland logo, with different colors representing its brands is supposed to bring clarity to consumers and create space between the parent and the app. After all Facebook's app is what's go it in hot water with regulators, lawmakers, and privacy advocates to begin with. Its recent position that it will run political ads on its platform that may contain incorrect information isn't helping. 

Antonio Lucio, the chief marketing officer at Facebook told Bloomberg News that Facebook mulled changing the parent company's name but didn't want to look like it was ashamed or had something to hide. The rebranding is more designed to win goodwill with consumers by letting them know there's more to Facebook than its Newsfeed.