Florida Governor Ron DeSantis to announce Presidential run on Twitter Spaces with CEO Elon Musk

Florida Gov. Ron DeSantis will announce his presidential candidacy in Twitter Spaces event alongside CEO Elon Musk, potentially gaining him significant visibility through Musk's online following.
Daniel Lehewych
Ronny DeSantis

In a digital era first, Florida Gov. Ron DeSantis will announce his presidential run via a Twitter Spaces chat in collaboration with Elon Musk, the CEO of Twitter.

The unique announcement event, moderated by Musk associate and DeSantis supporter David Sacks, is scheduled for Wednesday, 6pm.

Following this unconventional announcement, a campaign launch video is expected to hit the airwaves the same evening.

In addition, DeSantis plans to kick off his campaign trail by visiting early states after Memorial Day.

This team-up with Musk, who boasts a Twitter following of 140 million, could be a significant boon for DeSantis, offering him a broad platform for his presidential bid.

In addition, the governor's team views Musk's participation as a show of support, despite the tech magnate's public repudiation of a formal endorsement.

Musk, known for his unpredictability, recently praised an ad by Sen. Tim Scott, R-S.C., a potential competitor for DeSantis in the race for the GOP nomination.

But, regardless of endorsement, the tech entrepreneur's participation in the governor's presidential launch places Twitter more directly in the election spotlight than any other tech company to date.

Even without an outright endorsement, Musk's alignment with DeSantis is seen as a challenge to the perceived inevitability of a Trump candidacy.

DeSantis and Musk's relationship began in early 2021 at a dinner party in Austin, Texas. The two also connect through Sacks, a key Musk confidante and Republican donor who supports DeSantis.

Free Speech and silicon valley

Musk, a champion of free speech, has amassed a substantial following after acquiring Twitter and reinstating suspended far-right accounts.

Under his leadership, Twitter has become a platform favored by conservative voices, which aligns with DeSantis's strategy.

However, this strategy has its potential pitfalls. While Musk's popularity could benefit DeSantis, it could also eclipse him.

Also, DeSantis may find himself fielding questions about Musk's controversial statements, adding a layer of complexity to his campaign.

Despite these concerns, DeSantis's team is confident, and the governor seems comfortable sharing the spotlight.

Still, there's the risk of Trump spinning this alignment as a battle against powerful corporate forces, a narrative he's used successfully.

As the campaign progresses, Musk will be stepping down as Twitter's CEO, passing the torch to Linda Yaccarino, the former head of ad sales for NBCUniversal.

The tech titan plans to continue overseeing product design and new tech, while Yaccarino will manage the business side.

This upcoming presidential announcement represents an innovative twist on traditional campaign strategies.

As one Trump advisor said, announcing on Twitter is a perfect fit for DeSantis, enabling him to bypass direct media interaction.