Google to take on ChatGPT with 'snackable, visual' search engine upgrade as AI wars intensify

The search engine giant is planning to make Google more "visual, snackable, personal, and human" with AI.
Baba Tamim
Representational image: AI war.
Representational image: AI war.


Google has disclosed its aims to improve its search engine's usability and attractiveness to young people throughout the world. 

The Wall Street Journal reported on Saturday that the action was taken in response to the rising popularity of artificial intelligence (AI) programs like OpenAI's ChatGPT, which may have a substantial effect on how society and businesses are run. 

"Google is planning to make its search engine more 'visual, snackable, personal, and human,' with a focus on the young generation, the Wall Street Journal reported on Saturday, citing documents.

The dominant search engine intends to improve the product's aesthetic. The goal is to abandon the conventional structure of showing search results as "10 blue links" and replace it with more human voices.

New capabilities, including a project code-named "Magi," which will let users communicate with an AI program, are anticipated to be unveiled at Google's next annual I/O developer conference. 

According to the report, generative AI has gained popularity this year as a result of applications that have caught people's attention and prompted businesses to race to release comparable products they hope would alter the nature of employment.

However, a number of technology leaders and professionals have voiced their concerns regarding the rapid advancement of AI. 

AI worries - an "out-of-control race"

Elon Musk and a number of other tech CEOs and entrepreneurs signed an open letter in March claiming that AI labs are engaged in an "out-of-control race" to create and implement machine learning systems that nobody can comprehend, predict, or safely control.

They added that advanced AI systems should only be created if their benefits are clear and their hazards can be controlled, noted the Wall Street Journal report.

The God Father of AI, Geoffrey Hinton, left Google earlier in May to speak openly about AI's dangers. He foresaw a future in which many people would no longer be able to determine what is true. 

He also noted that there are very rare instances of a more intelligent entity controlled by a less intelligent one, meaning that if AI becomes significantly smarter than we are, it will be quite adept at manipulation because it will have learned that from us.

Google's decision to improve the usability of its search engine is a reaction that could be due to the rising popularity of AI apps. Although generative AI has caught the attention of the general public, it has also sparked greater worries, anxiety, and joblessness. 

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