A Brief History of Facebook and Its Major Milestones

Facebook is used by billions of people everyday, but its founders could never have dreamed how big it would become.
Christopher McFadden
  • Facebook or Meta, is one of the giants of the Internet today.
  • But its founders may not have dreamed of this success when they started building it from scratch in their university dorm room. 
  • From starting in 2004 to its rebranding as Meta in 2021, Facebook has come a long way.

Here, we briefly explore how Meta started, and uncover the origins of its name, as well as detail some of Facebook's major milestones.

What was the original purpose of Facebook?

The original purpose of Facebook, or "The Facebook" as it was known then, was to allow Harvard students to use their ".edu" email addresses and photos to connect with other students at the school. 

Then-student Mark Zuckerberg foresaw a way of bringing the existing social experience of college onto the Internet. He wanted to create a place that could help college students connect with one another. 

A Brief History of Facebook and Its Major Milestones

Why did Mark Zuckerberg create Facebook?

In January of 2004, Mark Zuckerberg began writing the code for the new site that would eventually become Facebook. The inspiration for it came from an editorial in The Harvard Crimson on Facebook's controversial forerunner, "FaceMash."

This site compared the pictures of different Havard students' faces and allowed users to rate them for attractiveness. Almost overnight, it proved quite popular, attracting 22,000 views in just 4 hours. 

Unfortunately for Zuckerberg, the site violated Harvard's policy by hacking into the school's security system and copying student ID images used to access dormitories to acquire the photos needed for the site, not to mention being in dubious taste. It was shut down by the university within days. Zuckerberg, astonishingly, managed to escape expulsion. A close call, but a useful one.

His experience with "FaceMash" helped spark the idea for a new site—a social networking site where students at Harvard could use their ".edu" email addresses and photos to connect with other students at the school. Now all he needed was a catchy name.

A Brief History of Facebook and Its Major Milestones
Facebook homescreen

The site's name was taken, by all accounts, from the sheets of paper distributed to the freshman that profiled students and staff at Harvard. 

Facebook was subsequently founded in 2004 by Mark Zuckerberg, Eduardo SaverinDustin Moskovitz, and Chris Hughes — all of whom were students at Harvard University. Soon after the new site was launched under the URL thefacebook.com.

The site was an immediate hit, and within just 24 hours of launch, around 1,200 students had signed up. Within one month, around half of all Harvard undergraduates had a profile.

A Brief History of Facebook and Its Major Milestones
Source:Brian Solis/Flickr

It soon spread to three other college campuses in the U.S. — Yale, Columbia, and Stanford. 

"It became Facebook.com in August 2005 after the address was purchased for $200,000. US high schools could sign up from September 2005, then it began to spread worldwide, reaching UK universities the following month," according to the Guardian.

How did Mark Zuckerberg come up with the idea?

As we have already seen, the idea for Facebook came from existing practices at Harvard for freshman students. He was, in his own words, trying to solve a problem he saw around him and not build a multi-million dollar enterprise.

“Yeah, well, I never started this to build a company,” Mark Zuckerberg told Freakonomics Radio as part of its six-week series called “The Secret Life of CEOs.

"Ten years ago, you know, I was just trying to help connect people at colleges and a few schools."

"That was a basic need, where I looked around at the Internet and there were services for a lot of things that you wanted," Zuckerberg added.

A Brief History of Facebook and Its Major Milestones
Source:Anthony Quintano/Flickr

"You could find music; you could find news; you could find information, but you couldn’t find and connect with the people that you cared about, which as people is actually the most important thing. So that seemed like a pretty big hole that needed to get filled."

As we all know today, Facebook exploded beyond all expectations for Zuckerberg and other Founders.

Today, the social media giant has a market capitalization of more than $500 billion, and had annual revenue of around $116 billion in 2022. It has more than 4.7 billion monthly active users in 2021 and has made Zuckerberg one of the richest men in the world. 

However, the history of Facebook has not been without controversy. For example, anyone who has watched "The Social Network", may remember an apparent problem with the Winklevoss twins.

Almost as soon as Facebook was launched it was mired in legal issues. Twins Cameron and Tyler Winklevoss, along with Divya Narendra, claimed that Mark Zuckerberg had reneged on an agreement to help them build their own social media site at Harvard.

Allegedly, they claimed that Zuckerberg used their idea and his code to build Facebook instead of their own venture. This was disputed for years until a legal case was settled in 2008 for $65 million in cash and Facebook stock.

But this was not the only lawsuit against the fledgling social media site. A New York-based, former wood-pellet salesman called Paul Ceglia also claimed that he was owed a large amount of Facebook stock from a 2003 contract with Zuckerberg.

According to Ceglia's claim, back in 2003, he hired Zuckerberg (then an 18-year-old freshman at Havard) to complete some coding for a site called Streetfax, later Streetdelivery. Allegedly Zuckerberg was paid $1,000 for the work.

Ceglia also claimed that he invested $1,000 into Zuckerberg's "The Face Book" project. Ceglia claimed that he was now owed a large chunk of Facebook shares based on that investment. 

At the time, Facebook suggested the claim was "fraudulent" and used Ceglia's history of fraud as evidence. They pointed out that Ceglia had been arrested and charged with criminal fraud and grand larceny in 2009 when his wood-pellet company failed to honor delivery of over $200,000 in orders. 

But the case then got more interesting. The actual founder of StreetDelivery, Andrew Logan, confirmed that Ceglia had indeed worked there in 2003 and that Zuckerberg had been employed to write the code for Streetfax. 

The case, however, was dismissed by a federal judge when the findings of a magistrate judge were upheld showing that the evidence provided by Ceglia had, indeed, been faked. 

Who was the first Facebook user?

You won't be surprised to hear that the first Facebook profile belonged to none other than Mark Zuckerberg himself. Long before user profile URLs were changed to their current forms, they looked something like "http://www.facebook.com/profile.php?id=" and a set number. Zuckerberg's was id=4.

1-3 were most likely test accounts, and have since long been deleted. 

A Brief History of Facebook and Its Major Milestones

The first real Facebook user, with an id of 5, was Chris Hughes, Zuckerberg's friend, and co-founder of Facebook. The next few dozen accounts appear to have been Zuckerberg's friends, classmates, and roommates. 

Interestingly, Business Insider conducted an investigation a few years back and discovered the first 20 Facebook accounts and their relationships with one another. 

According to their findings, after Zuckerberg and Hughes, the next few accounts were as follows:

  • Dustin Moskovitz - He helped found Facebook and was roommates with Mark. 
  • Arie Hasit - Arie was the first non-founder account and was friends with Chris Hughes. 
  • Marcel Georgés Laverdet II - Marcel was friends with early Facebookers and Facebook founders.
  • Soleio Cuervo - He was friends with other early Facebook members like George Laverdet, above. 
  • Chris Putnam - Chris was also friends with other early Facebookers. 
  • Andrew McCollum - Andrew was one of Mark Zuckerberg's classmates. 
  • Colin Kelly - Colin knew many other early Facebookers. 
  • Mark Kaganovich - Mark also knew many other early Facebookers.

Facebook is no stranger to controversies

No talk about Facebook would be complete wıth a discussion of the company's various controversies throughout its history. While we have already touched on some of the early lawsuits against the company, Facebook has also taken fire for a few other, allegedly suspect, activities.

One major bone of contention surrounding Facebook is its apparent dissemination of "fake news". Coming to the attention of journalists during the 2016 U.S. presidential election, Facebook has been accused of allowing fake Russian Facebook accounts to purchase hundreds of thousands of dollars in paid ads to spread propaganda, with the aim of influencing the election results. 

According to these claims, these ads both contributed to and influenced the outcome of the elections. Whether you personally believe this or not, the accusations continue to damage public attitude towards the company. 

In a statement directly addressing this issue, Zuckerberg stated, "The problems here are complex, both technically and philosophically," Zuckerberg wrote after the 2016 election.

"We believe in giving people a voice, which means erring on the side of letting people share what they want whenever possible. We need to be careful not to discourage sharing of opinions or to mistakenly restrict accurate content."

A Brief History of Facebook and Its Major Milestones
Source: geralt/Pixabay

However, Facebook is still mired in claims that it allows fake news and dangerous propaganda to be disseminated on its site. More recently, Facebook, and Zuckerberg in particular, have been accused of doing nothing to reign in dangerous hate speech on the site, and even of, allegedly, encouraging the dissemination of such speech through company policy. In June 2020, Facebook began shedding advertisers, who claimed they no longer wanted their ads to appear next to posts from hate groups.

Due to the nature of Facebook's business model, it is also regularly accused of questionable data harvesting scandals. One of the most notable occurred in 2018 when they were engulfed in the Cambridge Analytica scandal.

Allegedly, the data firm was improperly using the personal data of Facebook users to create psychological profiles of them for later political use. This data, so the claim goes, was then used, in part, to help influence elections in the U.S. and the U.K. 

Other tenuous links were made to Russian ne'er-do-wells too. This ultimately led to Zuckerberg being called before the U.S. Congress to testify in Facebook's defense. Facebook was also investigated by the Federal Trade Commission over the allegations.

This, in turn, led the U.S. government to consider potential legislation to help rein in companies like Facebook, to prevent them from having carte blanche with users' personal data.

"It's clear now that we didn't do enough to prevent these tools from being used for harm as well," Zuckerberg told Congress. "And that goes for 'fake news,' for foreign interference in elections and hate speech, as well as [for] developers and data privacy. It was my mistake, and I'm sorry." It was also announced that Facebook could face a $5 billion fine payable to the U.S. Federal Trade Commission (FTC). 

It is unlikely that Facebook will radically change the way they gather and sell user data in the future, as this is the basis for how their Facebook ads, Facebook Marketplace, and Facebook Business Manager services work. For the vast majority of cases, this enables companies to target ads to specific demographics who are most likely to buy their products. 

A Brief History of Facebook and Its Major Milestones
Source:Anthony Quintano/Flickr

Given the growing controversy and advertiser backlash, Facebook itself is taking pains to seem to be in favor of some form of regulation. So long as it is the "right kind" of regulation—though recent evidence of their lobbying activities against data privacy laws may prove the contrary. 

Sadly for Facebook, their troubles weren't over with the data harvesting scandal of 2018. The same year, Facebook publically announced a hack that affected over 50 million of its users.

The largest hack the company had ever experienced at the time, it apparently gave hackers access to sensitive data and account information, as well as, any apps users had logged into through Facebook

All affected users were requested to log back into their accounts and were notified of the breach. 

But these are just some of the many, many controversies and unethical practices leveled against Facebook. Given the size of the company, and the nature of its business, this is unlikely to change anytime soon. 

Renaming to Meta

In October 2021, Facebook announced its rebranding to "Meta." The company plans to build a virtual world or metaverse for its users. Here users can interact and inhabit the virtual world in real time.

Zuckerberg has been extremely outspoken about his support of the metaverse. According to him, it is the next major step in the evolution of the internet, fusing the real and virtual worlds. Additionally, the company's rebranding has been viewed as an attempt to distance itself from all the negative implications and controversies surrounding the company, such as privacy and misinformation.

Meta is Facebook's effort to establish itself as a pioneer in the rapidly developing field of virtual reality and immersive technologies.

What were some of the major milestones in Meta's history?

Here is a brief history of some of the major milestones and news events in Meta's history. This list is far from exhaustive (after all time and tide wait for now man):

  • February 2004 - Facebook (then called "thefacebook") was founded by students Zuckerberg, Moskovitz, Saverin, and Hughes.
  • March 2004 - Facebook spreads to three other college campuses - Yale, Columbia, and Stanford. 
  • June 2004 - Facebook moves its headquarters to Palo Alto, California. 
  • September 2004 - The site launches the now-infamous "wall" - which allows users to post things and receive messages on their own page.
  • December 2004 - Facebook hits 1 million users. 
  • May 2005 - Facebook expands to more than 800 college campuses.
A Brief History of Facebook and Its Major Milestones
  • September 2005 - The site expands to high school networks. It also drops the "the" to become just "Facebook." 
  • October 2005 - Facebook adds photos and goes international.
  • December 2005 - Facebook has more than 6 million users.
  • April 2006 - Facebook goes mobile.
  • September 2006 - Anyone can now join Facebook.
  • December 2006 - Membership increases to 12 million.
  • June 2007 - Video capability launches.
  • December 2007 - Membership increases to 58 million.
  • July 2008 - Launch of Facebook for iPhone. 
  • February 2009 - The "like" button is introduced.
  • July 2010 - Over 500 million users are active on Facebook.
  • August 2010 - A Facebook engineering center is opened in Seattle.
  • October 2010 - Groups are launched.
  • April 2011 - Datacenter opens in Prineville, Oregon. 
  • July 2011 - Video calling is launched.
  • April 2012 - The acquisition of Instagram is announced.
A Brief History of Facebook and Its Major Milestones
Source: temizyurek/iStock
  • May 2012 - Facebook releases its IPO - which raised $16 billion and gave the company a $102.4 billion market value for its Facebook stock.
  • October 2012 - Membership hits the 1 billion mark.
  • February 2013 - The acquisition of Atlas is announced. 
  • June 2013 - Facebook's acquisition, Instagram, launches video capability. 
  • February 2014 - The acquisition of WhatsApp is announced.
  • March 2014 - The acquisition of Oculus is announced.
  • April 2014 - Facebook's Business Manager service is launched.
  • November 2014 - Groups App is announced. 
  • April 2015 - Over 40 million small business pages are now on Facebook.
  • June 2015 - Facebook's AI Research group opens in Paris.
A Brief History of Facebook and Its Major Milestones
  • February 2016 - Facebook's Reactions launches. 
  • July 2016 - There are now more than 1 billion users of Messenger a month.
  • October 2016 - Facebook Marketplace launches - allowing users to buy and sell products.
  • April 2017 - F8 developer's conference is held in San Jose by Facebook.
  • September 2017 - News emerges that Facebook, and Microsoft, have completed work on a new trans-Atlantic data cable. 
  • March 2018 - Facebook is sued by shareholders, following stock plummet.
  • May 2018 - Facebook trials a new technology to help stop "revenge porn," by asking users to provide naked pictures of themselves. 
  • April 2018 - Zuckerberg testifies before Congress regarding concerns over data and privacy breaches.
  • September 2018 - Facebook COO Sheryl Sandberg testifies before Congress. 
  • October 2018 - Facebook announces the launch of the new Facebook Portal: a hands-free video calling device. 
  • December 2018 - Facebook announced the launch of "Stablecoin", a blockchain version in India. 
  • January 2019 - Facebook invest $7.5 million to help launch a TUM Institute for Ethics in Artificial Intelligence. 
  • April 2019 - Facebook reportedly set aside billions to cover potential future FTC fines.
  • May 2019 - Facebook deletes large amounts of fake accounts from its site. 
  • June 2019 - Facebook shareholders vote to remove Zuckerberg as Facebook chairman. 68% agree with the motion. 
  • June 2019 - Facebook begins blocking Huawei from pre-installing its app on their smart devices. 
  • June 2019 - Facebook launches its new digital wallet and currency called Calibra. 
  • July 2019 - It is announced that Facebook is helping to map roads using deep learning and AI-focussed tools. 
A Brief History of Facebook and Its Major Milestones
Source: LoboStudioHamburg/Pixabay
  • August 2019 - Facebook files lawsuits against various Hong Kong and Singapore app developers because of their so-called "click injection" fraudulent activities. 
  • September 2019 - Facebook launches its Tinder-like dating feature, which also comes with Instagram integration. 
  • September 2019 - Facebook acquire the mind-reading startup CTRL-labs for $1 billion. 
  • December 2019 - Facebook announces yet another major security breach. 
  • April 2020 - Facebook announces the cancellation of all major public events until 2021 amid COVID-19 fears.
  • May 2020 - Facebook purchases GIPHY for hundreds of millions of dollars. 
  • June 2020 - Facebook unveil their new AI tool to transform 2D images into 3D models. 
  • June 2020 - Companies begin to pull ads from Facebook in a boycott over "hate speech". Facebook stock takes a massive hit. 
  • June 2020 - The company announces its new "Dark Mode" for mobile devices. 
  • August 2020 - Facebook launches Reels, its short-form video feature similar to TikTok.
  • October 2020 - The company launches its cloud gaming service, allowing users to play games directly on the platform without having to download them.
  • December 2020 - The U.S. FTC sues Facebook for allegedly illegal monopolization.
  • October 2021 - Facebook rebrands itself as Meta and announces plans to build a virtual world or metaverse.
  • February 2022 - The company reports a huge decline in profits and stalled revenue growth according to Bloomberg.
  • June 2022 - COO Sheryl Sandberg steps down from her role and is replaced by Javier Olivan.
  • October 2022 - Meta's market value drops leading to a loss of around $700 billion compared to the previous year.
  • November 2022 - 13% of the company's workforce is laid off.
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