Instagram Won't Delete Fake Zuckerberg Video

The viral video of Mark Zuckerberg making a speech about holding stolen data will stay on the social media site.
Jessica Miley

A fake video showing CEO of Facebook, Mark Zuckerberg boasting about controlling stolen data is trending on Instagram. The short clip was created using artificial technology known as 'deepfake' which allows realistic videos to be created from images.


The video was created by two artists advertising for a film festival in the United Kingdom. "Imagine this for a second," the fake Zuckerberg says in the video, which was edited to look like a news clip. "One man with total control of billions of people's stolen data. All their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future."

A bejegyzés megtekintése az Instagramon

Mark Zuckerberg reveals the truth about Facebook and who really owns the future... see more @sheffdocfest VDR technology by @cannyai #spectreknows #privacy #democracy #surveillancecapitalism #dataism #deepfake

Bill Posters (@bill_posters_uk) által megosztott bejegyzés,

Video is designed as a warning say creators

Artists Bill Posters and Daniel Howe, along with the advertising firm Canny created the video for the Spectre documentary film festival. The video was first shared on the Instagram account @bill_posters and first reported in the media by Vice.

Watching the video closely, it's clear it is a fake. Zuckerberg's voice is off and his mouth moves oddly. But the fake clip gives an indication of how good deepfake technology is getting. Instagram provided a statement to Business Insider saying: "We will treat this information the same way we treat all misinformation on Instagram. If third-party fact-checkers mark it as false, we will filter it from Instagram's recommendation surfaces like Explore and hashtag pages."

Deepfakes and modified videos on the rise

Last month a video of House speaker, Nancy Pelosi was shared on Facebook that showed the Democrat speaking with slurred speech. The doctored video was not created using deepfake technology. Facebook did not ban or remove the video instead when Facebook users went to share the video a pop up indicated that the video was fake. Deepfake videos are on the rise and range from comedy clips to manipulated videos of pornographic scenes with celebrities faces on other bodies.

In an example from earlier this year, a video began circulating that appeared to show former President Barack Obama cussing and insulting President Donald Trump. The video was eventually discovered to be a project created by BuzzFeed, Monkeypaw Productions, and the comedian and director Jordan Peele. It was an effort to showcase the dangers of deepfake technology.

The recent Spectre video was also designed to highlight the potential dangers of the technology. "This will change the way we share and tell stories, remember our loved ones, and create content" Omer Ben-Ami, one of Canny's co-founders, said to Vice, adding that he sees the tech as "the next step in our digital evolution."

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