Jelly Belly Inventor to Host Willy Wonka-Style Treasure Hunts

And the winner will get one of his candy factories!
Derya Ozdemir

If you've ever watched Willy Wonka and the Chocolate Factory and desperately wanted to join the treasure hunt for the golden ticket, you're in luck today.

Known as one of the founders of the candy company Jelly Belly, David Klein has set out to become the real-life Willy Wonka, announcing a nationwide treasure hunt game that will end with one lucky person winning the keys to one of his candy factories. 


The contest was announced in a video message online by David Klein himself, who is no longer affiliated with Jelly Belly and now operates Candyman Kitchens. Here is how it'll go: Each state will get a gold necklace that looks like a ticket hidden of course. Those who want to participate in the treasure hunt will need to pay $49.98 to get a clue, with only 1,000 tickets being sold per state.

"You will be looking for a Gold Ticket in the form of a necklace with a tag that includes a code you need to use to verify your find. Winners will receive $5,000," the contest rules read.

The clue you buy will help you track down the ticket and lead you to the necklace, which in turn will get you a code. By confirming it's correct, you will win $5,000. You might be getting excited; however, that's where the real fun starts.

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Once each necklace has been found, the treasure hunt for the candy factory will begin. In the YouTube video, Klein stated, "We’re going to have the ultimate treasure hunt where the winner will be receiving a key to one of our candy factories." 

Keep it, sell it, eat all the candies in it — the candy factory will be yours. As of now, though, the exact location of it is being kept secret.

This contest comes with a sweet trophy indeed. However, the ultimate goal here is about bringing people together, according to Klein. "With the gold ticket treasure hunt, our goal is to get people out and about with their families. Grandma and grandpa can even join with the kids and grandkids."

Klein jokingly added, "We’re looking for you, Charlie."

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