Twitter’s logo will soon be an X, tweets Elon Musk
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According to a tweet on Elon Musk’s official account on Sunday, the platform will be changing its logo to an “X” and all the birds will be disappearing.
Musk said: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
In the same series of tweets, Musk posted “Paint It Black,” and proceeded to launch a user poll to “Change default platform color to black.”
“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he added.
“Like this but X,” he explained in a note featuring an illustration of the iconic bird silhouette but against a black background.
Musk has made some significant changes to the site after acquiring it for $44 billion in late October. He drastically cut staff and oversaw controversial policy changes which have led to frequent service disruptions.
For instance in February of 2023, Twitter was showing everybody mostly Elon Musk's tweets. Then in July of 2023, Musk enacted temporary post reading limits that proved unpopular with all users.
More recently, a court filing from April 4 revealed that Twitter has been merged into X Corp and is owned by X Holdings Corp. The change was reportedly in the works since April 2022, when Musk made his $44 billion offer for Twitter.
Back then, Musk registered X Holdings I, II, and III in the state of Delaware to acquire the social media platform. X Holdings II was to merge with Twitter, while III would take on the loan to finance the purchase and Holdings I would give Musk the ownership control over the entity.
Since then the billionaire has also said time and time again that Twitter could be at risk of filing for bankruptcy as the platform still has a negative cash flow due to a 50 percent drop in advertising revenue and heavy debt loads.
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