Directly ahead of Tesla's exciting battery cell unveil day, the company's CEO, Elon Musk, has posted three announcements on Twitter.
The tweets are gathering a huge amount of comments, likes, and re-tweets, as the news circulates around the world a day before the set announcement, due on September 22nd in the U.S.
From 'exciting' to production reality
Musk's Twitter posts came almost one after another as he started by stating "Important note about Tesla Battery Day unveil tomorrow." If that doesn't get your attention straight away, we're not sure what will.
Musk continued by explaining that the long-term production effects will most likely hit the company's Semi, Cybertruck & Roadster vehicles. As to caution people's excitement about the impending Battery Day unveil, he wrote "what we announce will not reach serious high-volume production until 2022."
Adding more to the matter, his next Twitter post, roughly an hour after the first eye-grabbing one explained that Tesla intended to "increase, not reduce battery cell purchases from Panasonic, LG & CATL (possibly other partners too)."
It seems that regardless of whom the company purchases battery cells from, shortages will be felt at the very least until 2022, per Musk.
We intend to increase, not reduce battery cell purchases from Panasonic, LG & CATL (possibly other partners too). However, even with our cell suppliers going at maximum speed, we still foresee significant shortages in 2022 & beyond unless we also take action ourselves.— Elon Musk (@elonmusk) September 21, 2020
And Musk's third Twitter post, most likely in response to the numerous comments his first two posts received, went into a bit more detail regarding the actual production issues.
"The extreme difficulty of scaling production of new technology is not well understood," bluntly, but realistically, Musk wrote. "It's 1000% to 10,000% harder than making a few prototypes. The machine that makes the machine is vastly harder than the machine itself," he continued.
The extreme difficulty of scaling production of new technology is not well understood. It’s 1000% to 10,000% harder than making a few prototypes. The machine that makes the machine is vastly harder than the machine itself.— Elon Musk (@elonmusk) September 22, 2020
These posts have whetted Tesla fans' appetites even more for today's unveil, we reckon. Stay alert for potential further Twitter posts from Musk ahead of the big unveil!