Ford Motor has introduced its 2022 Maverick on Tuesday, which will be the first pickup in America with a standard gas-electric hybrid engine when it goes on sale this fall with a base price of $19,995 (with a mandatory $1,495 destination fee that brings the total price to $21,490).
The price point is especially eye-catching since it's exceptionally low, around half the average new-vehicle transaction price in the United States today, Engadget reports.
The all-new Maverick is the smallest vehicle in Ford's successful truck lineup, and according to Ford, it is about three feet shorter in length and seven inches lower than an F-150. Despite its diminutive size, however, it is capable of towing a 23-foot camper trailer weighing up to 4,000 pounds.
With the compact and boxy Maverick, which is jam-packed with ingenious features and is quite affordable, Ford hopes to sell small pickups to a wide range of people who have never considered purchasing one before or are already small-car buyers.
"Maverick challenges the status quo and the stereotypes of what a pickup truck can be," said Todd Eckert, Ford truck group marketing manager, in a statement. "We believe it will be compelling to a lot of people who never before considered a truck."
What does it offer?
The Maverick, which claims to be the first truck that comes standard with a hybrid powertrain, will be available in three levels: XL, XLT, and Lariat.
For the starting price, you can get yourself a base XL model with a hybrid powertrain that uses a 2.5-liter inline-four and an electric motor. This combination has an output of 191 horsepower, 155 pound-feet of torque, and can tow up to 2,000 pounds. Moreover, it is paired with a continuously variable automatic transmission (CVT), according to Ford.
If you were to buy a Lariat with every option, this truck would cost you around $38,000, which is still a steal.
Maverick's hybrid gas-electric engine will be capable of 500 miles on a single tank of gas, and Ford says it will attain an EPA-estimated 40 mpg fuel economy in city driving.
For customers who want more power, Ford is also offering an option of the EcoBoost engine with an 8-speed automatic which gives the Maverick 250 horsepower, 277 pound-feet of torque, and towing abilities of up to 4,000 pounds.
One of the more unusual features of Maverick is that it is equipped with the first electric motor designed, developed, tested, and built in-house at Ford’s Van Dyke Transmission Plant. Moreover, to guarantee that Maverick can function like a regular pickup, it was tested in all sorts of circumstances, including snow, sand, and salt-water baths.
The car will go on sale this fall, but you can build, price, and reserve one right now on Ford's website.