Vegetable and Meat Wrapped as One: the 'Megetable' is Arby's New Culinary Creation
One of America's largest fast-food chains, Arby's, may have the solution for those of us who should eat more vegetables (let's be honest, that's most of us), but who opt for usually tastier, meatier options.
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Say hello to the "Megetable," a faux-vegetable alternative.
The opposite of fake meat options, such as Quorn, which is a vegan meat substitute.
Arby's vice president of culinary innovation, Neville Craw, has been working hard behind the chain's kitchen doors to create what is known as the Marrot. A carrot lookalike, based on turkey meat.
This is Arby's first "Megetable."
The Marrot looks exactly like a big, juicy, raw carrot, and contains all the vitamins found in the vegetable. Sounds pretty normal so far.
Except, it's not a carrot.
It also contains over 30 grams of protein and 70 percent of the daily recommended dose of Vitamin A - a vitamin that comes from animal products.
The meaty part? The Marrot is made up entirely of Arby's turkey breast.
In order to take the shape of a carrot the meat is rolled in cheesecloth before being cooked sous-vide (essentially cooked in a water bath), and for its pièce de resistance, it is finally rolled in dried carrot juice powder for the nutritional and coloring factors of a carrot.
It is then roasted in an oven for an hour.
Why the desire to create the Marrot?
"Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat," said Jim Taylor, the chief marketing officer for Arby's.
Arby's made a good point when they stated: "There's been a lot of buzz around plant-based meats, but why not about meat-based plants?"
In case your mouth was watering for a nice and tasty Marrot, you'll have to satiate your hunger for a while as Arby's "Megetables" are still in the development phase, with no sales happening quite yet.
The fast-food chain plan on growing their "Megetables" selection before putting any up for sale.
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