12 Packaging Designs That Are As Good As the Product

These creative packages show that packaging has become increasingly more sustainable and cost-effective.
Christopher McFadden
innovative packaging1, 2

If you have ambitions of creating a killer innovative packaging solution, then the following examples are bound to inspire you. As you are about to find out, most of these are truly inspired designs. 

But first, let's explore what makes for innovative packaging. 

What is creative packaging?

Creative packaging, as the name implies, is any packaging design that helps the product stand out from its competition. In more recent times, creative packaging has become an increasingly more sustainable and cost-effective solution to the age-old problem of packaging a product. 

Packaging design is actually a very technical field and combines elements of science, engineering, and art. It can get quite involved and covers all aspects of packaging from preparing goods for transport, warehousing and storage, logistics, sale, and, of course, the product's end-use.

creative packaging ideas
Source: sdufaux/Flickr

In some cases, as you will find out later, certain creative packaging solutions can become an integral part of the product they contain. 

How do I design my own product packaging?

If you want to design your own packaging, you have several options to choose from.

Depending on your professional skills, or style, you could either design it yourself from scratch or recruit professionals to do the hard work for you. The latter would likely be the best choice for expediency but will come at a cost. 

But if you really want to do it yourself, the internet has no shortage of useful guides to get you started.

What are some examples of great and unique packaging ideas?

And so, if we've piqued your interest in creative packaging and package design, here are some interesting real-life examples. This list is far from exhaustive and is in no particular order. 

1. This cord packaging doubles as cable ties

innovative packaging cable tie
Source: packaginguqam

This cord packaging is a great example of creative packaging. Rather than becoming waste once its primary purpose is finished, this packaging actually has a tangible use once the product has been removed.

It was designed by Jean-Guillaume Blais and came second place in its category at the Young Package 2008 competition held in the Czech Republic.

2. When beehives and eggs unit

innovative packaging egg hive
Source: immonstop

This innovative packaging design combines unparalleled egg protection with great design. It is also made from recycled paper - making it eco-friendly as well.

Most Popular

3. Check out this innovative pizza box packaging

innovative packaging pizza
Source: yankodesign

This might well be the pizza packaging and serving solution we've all been waiting for. With this creative 'paper dish' packaging design, you can now grab and eat an individual pizza slice without getting your hands burned or greasy.

Pure genius.

4. This is quite possibly the perfect butter lid

innovative packaging butter lid
Source: designboom

Save valuable time with this innovative packaging idea. Instead of digging around for a knife to spread the butter inside, simply use the lid instead! Now, that is what we call convenient and ingenious.

 5. This packaging makes takeaways much more convenient

innovative packaging fast food
Source: IG Design/Behance

Instead of the massively wasteful plastic packaging traditionally provided by fast-food restaurants, wouldn't it be great if you could carry it all in one hand, while also reducing waste? Well, that's exactly what this compartmentalized fast food packaging solution is attempting to achieve.

Carry your drink, burger, fries, and dessert all-in-one with this handy, one-hand fast food package.

6. Check out this wine bottle-glass combo

innovative packaging wine bottle
Source: thedieline

Here is something you don't see every day. With this innovative packaging design, you not only get some yummy wine but also two wine glasses.

No longer will you need to waste time scrambling around for a clean drinking vessel at home or outdoors.

7. These cigarette packets really "hammer" the point home

innovative packaging cigarette packets
Source: Behance

As any smoker knows, cigarette packaging design has become pretty crystal clear about the risks of your habit. But, since people still smoke, the message, it appears, is not getting through to everyone. 

With these coffin-shaped cigarette packets, we finally have the ultimate in warning labeling. Of course, it could also have the opposite effect -- they are a neat design after all. 

8. Feed your pet on the go with these neat packages

innovative packaging dog food
Source: thedieline

This handy little piece of packaging lets you combine a handy way to transport dog food, and a means to feed your mutt on the go. Made from cardboard it has a handy portable design and integrates a built-in feeding bowl.

Of course, since it is made from cardboard, we doubt it would take long for your dog to find a way into the main food reservoir in no time.

9. The Pringles container you've always dreamed of

innovative packaging pringles tube
Source: technabob

Rather than the traditional rather awkward packaging normally associated with Pringles, wouldn't it be great if there was an easier way to get at its contents? Well, that's where this innovative packaging design comes into its own.

In case the benefits of the design are not clear, the tube itself can actually be transformed into a handy bowl. Now that is creative thinking. 

10. Always know which carton contains milk

12 Packaging Designs That Are As Good As the Product

Soy milk container in the shape of a cow.
Source: Kian

This innovative packaging design for soy milk looks a bit like a cow, but a bit different - just like soy milk. This design was for a product that hoped to show that soy milk is in no way inferior to natural milk from cows, and is so neat you might find yourself reusing it time after time. 

11. Display your teabags in style with "Hanger Tea"

innovative packaging hanger tea
Source: yankodesign

If you love clothes, and tea, this might be the perfect packaging for you. Called "Hanger Tea", it's such a good design that you may not want to store your teabags any other way ever again. Not only that but each tea bag hanger can also be used to hang the tea bag into your cup or mug!

12. These sandwich anti-theft bags are pure genius!

innovative packaging bags
Source: Thinkofthe

If you have a sandwich thief at the office or at home, this ingenious and innovative packaging might be the solution you've always wanted. The "Anti-Theft Lunch Bags" sport a faux-mold pattern on the outside, instantly making them looked spoiled to the uninitiated. 

Your food-stealing days are now long behind you!

And that, "packaging-o-phile", is your lot for today. There are many other innovative and creative packaging ideas out there, so we suggest you keep your eyes peeled. Happy hunting.