A Company Turned U.S. Cities into Live AR Monopoly Games
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Ever tried to get the young ones to play Monopoly and failed, the lure of their gadgets and devices keeping them away from playing the old classic?
Ally Financial might have the answer. The company has teamed up with Hasbro to give Monopoly a modern AR twist.
And, as if players needed even more of an excuse to play the game, gamers stand a chance to win big cash prizes.
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Promoting financial literacy
The new game, which turns six American cities into a live Monopoly board game, was made in order "to promote financial literacy in a fun and engaging way," Ally Financial says in a press release. It's also a savvy PR move on their part, we must say.
People throughout the states will get the chance to win prizes ranging from up to $50,000 in cash, a Jeep Wrangler, and other goodies — all of these totaling $1 million in worth.
"More than two in five (41%) Americans say they don't feel as confident as they'd like in their knowledge of money concepts. We get it - thinking about money and how best to manage it can be daunting, but gamification is proven to help," said Andrea Brimmer, chief marketing and public relations officer of Ally.
The concept for the AR Monopoly was inspired by a survey that showed that 81% of Americans say money-related board games are helpful in teaching basic money concepts.
How to play
Players above the age of 18 can use their smartphones during the daytime to play. Oversized Monopoly tokens and property squares spread throughout the cities create a real-world, AR scavenger hunt.
Ally’s AR version of Monopoly includes a Community Chest square, where players can raise money for their local Junior Achievement chapter — a non-profit that educates young people in financial stability.
The game is available in Charlotte, N.C., Chicago, Dallas, Detroit, New York, and Seattle. More information can be found on Ally's website.
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