Apple is quietly working on 'Apple GPT' to rival OpenAI
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Whenever Apple launches a new product, its competitors, developers, and starry-eyed consumers take it very seriously. And with the veritable craze over artificial intelligence (AI) tools, it was only a matter of time before the iPhone creator came up with something explosive.
It is believed that Apple is creating its large language model (LLM) in competition with OpenAI’s GPT-3 and GPT-4, Google’s Bert and LaMDA, Meta’s LLaMa-1 and LLaMa-2, among others. It is also being learned that Apple has created a chatbot service similar to ChatGPT that the company insiders are calling "Apple GPT", running on an LLM framework called "Ajax", as per a Bloomberg report.
As per insider sources who disclosed the information to Bloomberg, the company established a machine learning development project called "Ajax" last year.
Testing for Apple GPT under way
Currently, the Apple chatbot is being used in-house by Apple employees for product prototyping. The chatbot can summarize text and answer questions based on data it has been trained on.
The new-age AI boom began when OpenAI launched ChatGPT last year. This was followed by almost every big multinational tech company launching its version of a chatbot and LLMs. Some might argue that Apple is late to the party, much like it was with the launch of its AR/VR headset Pro Vision, years after Meta had made substantial progress in the space.
Apple generated a revenue of around $320 billion last year. Its earnings could take a major hit if the tech giant doesn’t keep up with AI advances.
Feeling the pressure
The Bloomberg report further said that Apple is hard-focused on AI with several teams collaborating on the project. But Apple isn’t the first company to feel and give in to the pressure. Google too has been put on the spot. Within two weeks of ChatGPT’s launch, Google created a task force to start building AI products.
Rumors of an Apple GPT come two months after CEO Tim Cook had hinted that the company is "weaving AI into future products". Apple already has AI features in its products, like Fall Detection in its watches, and of course, its AI voice assistant - Siri. Some models of iPhone and Apple Watch also included Crash Detection, while Apple Watches boast ECG functionality, which records the timing and intensity of the electrical signals responsible for the heartbeat.
Taking a conservative approach towards AI, Apple is still working on defining the consumer angle for generative AI and trying to address the privacy concerns related to the technology, which other AI firms like OpenAI have also flagged.
Despite Apple's delayed entry into the generative AI arena, it has undoubtedly piqued our curiosity.
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