Domino's Will Use AI to Make Sure Every Pizza They Serve Is Perfect

Domino's Pizza is debuting a quality control camera system in over 2,000 locations around the world to improve customer experience and hopefully boost sales.
Shelby Rogers

Carryout pizza can be hit or miss when it comes to flavor and quality control, but one pizza giant wants to make sure its customers are satisfied with each slice. Domino's Pizza Enterprises Limited (aka Domino's Pizza) is installing an artificial intelligence quality control camera system to ensure that people love its pizza. 


The company is using Dragontail Systems' AI camera system called a "Pizza Checker." Over 2,000 Domino's locations will be getting these quality assurance AIs in seven countries. Australia is getting them first, and they've agreed to a 12-month global exclusivity agreement with Dragontail. 

Executive Don Meij noted that the Pizza checker will boost standards and improve overall customer happiness. Hopefully, Meij said, the camera system will catch the details missed by other employees and lead to fewer people outright rejecting their pizza or being disappointed that their pizza doesn't look like the one online. 

"It will dramatically improve the quality and consistency of handmade pizzas — cooked and cut to perfection," he said.

How Does it Work?

The AI camera system not only promises to distinguish between the different types of Domino's pizza, but it also can determine if that pizza is at the proper temperature. But how? The Pizza Checker sits above the cutting board in Domino's locations and the AI assesses the product. Those results are sent to a store manager.

Customers can also receive a photo of their pizza before it leaves the store. And (this is where it gets interesting) customers can also be notified if their first pizza failed quality control tests and has to be remade. Thus, it adds transparency between Domino's and customers while also giving customers a heads up if they'll have a late order. 

Dragontail's Other Projects

This contract is Dragontail Systems' first major corporate contract. The Israeli technology group wants to transform "the way fast food/quick service restaurants operate by utilizing an innovative technological business solution," according to the company's website. 

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"Dragontail is the pioneer but it has been a joint collaboration," Meij said. "The other partner in this is Google AI software which allows companies like Dragontail and Domino’s to develop products more cost effectively rather than having a machine learning from scratch."

And Dragontail Systems aren't done there. They recently partnered with Onosys which is a U.S.-based online ordering service for restaurant chains. Places like Outback Steakhouse, Penn Station East Coast Subs, and Carrabba's Italian Grill are all major U.S.-based food chains that rely on Onosys for ordering services. Dragontail's Algo algorithm streamlines the orders coming in and makes the overall process more efficient for everyone involved, according to the company's website. 

"The system is equivalent to super smart manager that is looking at every single order location, every driver location, every meal status in the kitchen and the pack station, and manages the order of the items that need to be prepared in the kitchens as well as makes dispatching recommendations," the company noted about its signature algorithm.

The world (especially Australia) will find out soon enough whether Dragontail Systems' technology really does improve the taste of a good slice of delivery pizza. 

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