Google Bard AI: A Comprehensive Guide on Google's New Chatbot

Is this Google's answer to OpenAI's Chat-GPT? Read on to find out how Google Bard works and what threats it poses, if any, for people working in the creative industry.
Tejasri Gururaj
Google Bard


Artificial intelligence (AI) is rapidly becoming the future of many areas of technology, as evidenced by the rise of Chat-GPT. With this in mind, Sundar Pichai, CEO of Alphabet Inc. and it's subsidiary Google unveiled its AI conversational model Bard via a blog post in February 2023.

Bard was developed, in part, to improve the quality of search results by understanding the nuances and complexities of human language. Google describes Bard as "a complement to search". Powered by Google's Language Model for Dialogue Applications (LaMDA), Bard has the primary benefit of generating longer and more informative snippets for search results. This functionality allows users to better understand the content on a webpage before clicking through, saving time and effort.

The increasing use of AI in creative industries has also gained popularity recently. AI tools can generate content at scale and assist in the ideation phase, resulting in more efficient content creation. Additionally, AI can analyze data and user behavior, allowing companies to tailor their content to specific audiences.

Google Bard AI: A Comprehensive Guide on Google's New Chatbot
Sundar Pichai's announcement of Google Bard

In this regard, several AI models have significantly impacted the creative industry. OpenAI's DALL-E can generate images from textual descriptions, and NVIDIA's StyleGAN can create realistic images of human faces, among other uses. 

But what about Google Bard? What place does it have in creative industries? In this article, we will deeply dive into everything we know about Google Bard. Let’s start with how Bard works. 

How Bard Works

Bard is powered by Google’s Language Model for Dialogue Applications or LaMDA. LaMDA is a group of conversational large language models (LLMs) that enable machines to converse with humans more naturally and engagingly. LaMDA uses transformer architecture, which weighs text inputs according to a learned measure of relevance, providing context allowing the AI to note relevant information in words throughout a sentence. Therefore, the conversation generated has a pleasant flow and seems natural.

LLMs are neural networks of up to 137 billion parameters, trained using self-supervised learning. Google’s LaMDA was pre-trained on 1.56 trillion words of web text and public dialog data. This includes but is not limited to, Wikipedia, code documents from programming websites, tutorials, etc., and dialogs data from public forums. This training data includes language from different genres and styles, such as fiction, non-fiction, technical, conversational, and more, providing a broad scope of data to train LaMDA's algorithm.

Google Bard AI: A Comprehensive Guide on Google's New Chatbot
A simple neural network

Compared to other AI writing tools on the market, such as Chat-GPT, Google Bard is still in the early stages of development. However, according to initial user reports, it can generate content in various formats, including poetry, song lyrics, and storytelling. It may also have a unique advantage over other AI writing tools in generating content responding to user inputs or prompts, allowing for a more interactive and collaborative writing experience.

In addition, Bard can draw responses from the internet, meaning it will always have the latest information. However, in familiar with ChatGPT, some users have pointed out inaccuracies in the information provided by Bard (in fact, Google lost $100 million in share value after Bard made a factual error in its first public demo), serving as a reminder that there is always the potential for error in the content produced by AI.

The Possibilities of Bard for Different Writing Genres

Google Bard has the potential to be a powerful tool for different writing genres, such as poetry, fiction, and screenwriting. One of the primary benefits of using Bard for poetry is its ability to generate rhyming and structured poetry, which is unique. This can save time for poets and provide a source of inspiration for their work. 

Bard can also be a valuable tool for screenwriters and authors. By analyzing existing content, Bard can recognize patterns and provide ideas and suggestions to a writer through characters, settings, plot points, and dialogues for novels, movies, or TV shows. This saves time and could inspire writers stuck in the writing process.

Google Bard AI: A Comprehensive Guide on Google's New Chatbot
A sample screenplay

However, it is essential to recognize that while Bard can provide inspiration or a starting point for writers, it cannot replace the creativity and emotional depth that human experience brings to writing. Therefore, it should be viewed as a tool to supplement and enhance the writing process instead of replacing human creativity.

The Future of Writing: What Bard Means for Writers and the Creative Process

Since Google Bard is still in its early stages, it is hard to assess its impact on the writing industry - or other initiatives. It is currently only available to beta testers in the U.S. and U.K., which means that only a limited number of writers may have accessed and used it. With its ability to generate high-quality content in various styles and formats, Bard may become a valuable tool for writers looking to streamline their work and gain inspiration.

One potential impact of Bard on writers' careers is the potential to increase efficiency and productivity. By using Bard to generate ideas and suggestions, writers may be able to save time and focus on other aspects of the writing process. Furthermore, by providing prospective authors access to a writing instrument, Bard may open up new avenues for them to enter the industry.

Some writers may worry that Bard and other AI writing tools may take away their job opportunities. However, as discussed earlier, AI-generated content will not serve as a replacement for human creativity. Therefore, it is unlikely that Bard will completely replace human writers.

Google Bard AI: A Comprehensive Guide on Google's New Chatbot
Sample output from Google Bard

The Pros and Cons of Using an AI Tool for Creative Writing

So far, we have discussed some pros and cons that AI tools may offer writers or creators in the creative space. However, several ethical considerations and potential consequences must be considered when using AI in the creative process.

The primary ethical consideration is the potential for AI-generated content to infringe upon intellectual property rights. If AI-generated content is similar to existing works, it could be considered a violation of copyright or trademark laws. This could also lead to plagiarism, which was observed by this user while using Bard. Plagiarism is a severe problem in academic and professional contexts, as it is generally seen as a breach of the honor code and educational principles. Plagiarizing content can have serious consequences, such as loss of credibility, legal action, and damage to reputation. Another ethical concern is that AI-generated material may propagate harmful prejudices, biases, and stereotypes. Since AI tools are trained on existing data, they may replicate existing biases and stereotypes in their output, which could increase the negative social and cultural impacts of this material.

To ensure that AI is used ethically and responsibly, it is essential for developers to be mindful of the potential consequences of using these datasets and to take steps to mitigate the negative impacts. This may include seeking more diverse data to train AI models, being transparent about AI-generated content, and engaging with the broader community to ensure that AI is used responsibly and sustainably. This may also require significant legislation to achieve.

Google Bard AI: A Comprehensive Guide on Google's New Chatbot
Example of plagiarism

Can AI Replace Human Creativity? Debating the Implications of Bard

As discussed so far, AI tools like Bard cannot entirely replace human creativity. However, there are broader societal implications of relying on AI for creative work, especially writing. If AI-generated content becomes more widespread, it could reduce the demand for human creative work, which could have significant economic and social consequences. Additionally, if creators rely too much on AI-generated content, it can lead to a lack of originality and diversity in the creative output. 

Therefore, Bard should use this material's-cautiously in the creative industry to ensure smooth operation and increase productivity. The generated content should always be checked to ensure accuracy and remove negative output. Bard is therefore just a helping hand for creators to improve and optimize their production. 

In conclusion, Google's new AI model Bard has the potential to be a powerful tool for the creative industry. It can generate high-quality content in various styles and formats, helping writers in the creative process. However, it is essential to recognize that Bard cannot replace human creativity. The early stages of Bard, coupled with ethical considerations such as copyright infringement, plagiarism, and the perpetuation of harmful prejudices and stereotypes, highlight the need for caution when using AI tools in creative industries. Nevertheless, Bard offers an exciting glimpse into the future of AI in the creative industry.

If you live outside of the U.S. or U.K., you can check out this video on how Google Bard works!

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