Legoland Ride Will Use AI and Motion Tracking to Turn Guests into Minifigures

The ride will be a part of the Lego's new theme park due to open in New York next year.
Fabienne Lang

All Lego lovers rejoice! Your chance to become a mini Lego figure will soon be here. Lego's new theme park, due to open on July 4, 2020, in New York, promises to turn its guests into Lego Minifigures by using AI and motion tracking sensors. 

Pretty neat! 

The feature will be part of the interactive attraction called the Lego Factory Adventure Ride.


The Legoland New York Resort

Lego's theme park will be located some 96 km (60 miles) outside of New York City, in a town called Goshen. It's set to be one of the largest theme parks in the world, which will include its own hotel en route, and a number of interactive attractions. One such attraction will be the Lego Factory Adventure Ride.

A trackless ride experience, the Lego Factory Adventure Ride will be an indoor attraction where visitors will be strapped into a moving vehicle that runs through an interactive story. 

This type of ride offers even more freedom of movement and flexibility, as the vehicles aren't constrained to rollercoaster tracks. On top of this, guests can have a different experience every time they ride it, as the narrative changes. 

The ride was revealed last week in Florida, at the International Association of Amusement Parks and Attractions (IAAPA) Expo. It was designed by Holovis and ETF Ride Systems, and even if the exact details of the ride weren't shared, Lego fans are bound to love it.

What was shared about the ride, thought, is that it'll transform its visitors into Lego Minifigures right before their eyes thanks to Holovis' HoloTrac technology.

Legoland Ride Will Use AI and Motion Tracking to Turn Guests into Minifigures
The trackless indoor ride experience, Source: The Lego Group

"At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalization and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience" said Holovis creative director Peter Cliff.

"The Lego Minifigure transformation is the textbook used for our HoloTrac technology, and since it’s completely invisible to the guest, the experience feels like real magic when the moment occurs."

ETF Ride Systems CEO, Ruud Koppens added that "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

"We’ve never done this kind of ride before that is based on reality versus fantasy and we are very excited to work with Holovis and Merlin Entertainments to make this happen!"

It certainly sounds like it'll be an experience to remember, starting from 2020. 

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