Machine Learning Powering the Future of Retail
Forward-thinking brands and retailers are looking to image recognition and machine learning to analyze enormous data sets (online catalogs) with vast assortments of visual features (fit/stitch/etc.) down to a single product. The results are powering a new level of personalization for better customer experience.
The problem with current online shopping is that experiences are more performance-driven than service-oriented. While brands and retailers are most likely saving user interaction and clickstream data, that data doesn’t capture the complexity of details that influence customer purchasing decisions...like body perception for example.