Microsoft invests in no-code builder startup to boost AI game

Microsoft will also contribute its algorithm knowledge to make's Natasha, an AI assistant, sound more human.
Ameya Paleja
Stock image of Microsoft office near Paris, France
Stock image of Microsoft office near Paris, France

Jean Luc Ichard/ iStock 

Microsoft Corporation has invested an undisclosed amount in, a no-code builder startup, as it looks to diversify its bets in the artificial intelligence (AI) game. lets users with no technical knowledge or experience in coding build their own apps and manage them.

Microsoft is already ahead in the AI game thanks to its partnership with OpenAI, the maker of the popular chatbot ChatGPT. Through a multi-year, multi-billion partnership, Microsoft is currently working to incorporate AI into its existing suite of products, such as Office and Bing search engine.

Over the past couple of months, however, other tech companies, such as Alibaba, have also unveiled their own AI models. With competition in the AI space heating up, Microsoft has announced yet another partnership aimed at boosting its fortunes.

Microsoft Teams up with

Headquartered in London, falls in the category of low-code or no-code software that let users build and manage apps, without the prior requirement of knowing how to code. These services have been in vogue for a few years now, and newer versions now incorporate ChatGPT in some form and let users create with just text prompts., though, has developed its own AI assistant called Natasha that was dubbed the world's first AI project manager at launch in 2021. The AI assistant was designed to reduce the human-induced variance between ideas and the final product and aims to bring more "consistency and predictability" into projects, the company had then said in a press release. Microsoft invests in no-code builder startup to boost AI game
AI chatbot's are the new big thing in technology

Two years later, Natasha is set to be incorporated into Microsoft's Teams software, where users could provide instructions for making apps within the platform. Microsoft will also lend its expertise in AI algorithms to make Natasha sound more human, CNBC said in its report.

The partnership will also see and its customers use Microsoft's Azure cloud computing services while also getting access to AI services powered by OpenAI. Reciprocally, Microsoft Azure users will now have access to's network of experts as well.

Through this arrangement, Microsoft is looking to "empower every person and every organization to achieve more." The news of this partnership also comes on the day competitor Google is expected to unveil a slew of updates about its own AI models and their application in its products.

Having rolled out the new Bing search engine to users across the globe, Microsoft has already demonstrated its lead and is now diversifying its bets to stay ahead.

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