Not Choosing a Tesla Is like Choosing to Ride a Horse Says Elon Musk

Elon Musk says other cars will feel like horses compared to future Teslas.
Jessica Miley

Elon Musk has boasted owning any other car than a Tesla will feel like owning a horse. Speaking yesterday at the Tesla Autonomy Investor Day the electric car makers CEO said about choosing another brand over Tesla would be a poor choice.


“The fundamental message that consumers should be taking today is that it’s financially insane to buy anything other than a Tesla, ” the CEO of the electric automaker said during his presentation.

“It would be like owning a horse in three years. I mean, fine if you want to own a horse. But you should go into it with that expectation.”

Investors get to demo new Tesla features

The exclusive investors' event took place yesterday in Palo Alto, California. Musk confidently told the audience that buying a car without the hardware necessary for fully autonomous driving would be a regretful mistake.


“If you buy a car that does not have the hardware for full self-driving, it is like buying a horse,” he said.

“And the only car that has the hardware for full self-driving is a Tesla.”

Musk used the horse analogy when he appeared on the Josh Rogan podcast last year telling the presenter that having Teslas and regular cars on the roads was similar to the time when cars and horses were still sharing highways.

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Musk might be on time this time

Musk is famous for making big claims, though his timing hasn’t always been very good.

The energetic CEO is the first to admit that timing isn’t his strong point admitting on Monday that “sometimes I am not on time, but I get it done.” His presentation at the investors' event revolved around laying out a blueprint for the company to make its cars fully self-driving.

Musk claims that Tesla's Full Self-Driving system will be feature complete by the end of 2019. He also made the statement that the beliefs the system will be good enough to allow users to not pay attention while using it by the second quarter of 2020.

He also said that he is confident that Tesla will be in-process on receiving regulatory approval from the US government by the end of 2020.

Self-driving cars slow to develop

The big claims come at a time when most other automakers are stretching their timelines related to fully autonomous driving.

But Tesla has taken a different approach to the hardware required for self-driving cars steering away from the conventional lidar sensors (laser radar) and instead of using a network of cameras, as well as forward-facing radar and ultrasonic sensors.

Tesla has developed all the technology for their self-driving dream in house from the ground up. Cars being produced now have the latest hardware already installed and older cars can reportedly get it installed without fuss.

Musk is confident the technology will come together predicting that Tesla will have more than a 1 million robo-taxis on the road next year, which is definitely better than 1 million horses.

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