AI company Runaway enters the game of text-to-video generation

The system will produce close to a 3-second video clip based on the prompt. 
Mrigakshi Dixit
AI generated images by Runaway
AI generated images by Runaway

Artificial intelligence advancement has taken the world by storm. And it has remarkably improvised the way we use the internet. 

With text-to-image translation, generative AI has proven its worth. AI-powered images have been created by services such as Dall-E and Stable Diffusion. Now, coming up is the text-to-video generation concept, which is set to be the next big craze.

​​Runway, a New York-based startup, is working to launch AI-generated videos. The company recently announced its Gen 2 system for generating short video clips based on a word prompt given by users. Alternatively, they can use images to create a video clip from scratch. The system will produce close to a 3-second video clip based on the prompt, as per the Verge.

Cris Valenzuela -co-founder and CEO of Runway- demonstrated a short snippet based on the prompt "drone footage of a desert landscape" in an exclusive live demo. Within seconds, the Gen 2 produced a video that was only a few seconds long. This development is a sign that text-to-video is on the verge of becoming a reality.

The product is not yet available to everyone. People who want to use this can sign up for a waitlist on the private Discord channel. Later, in the coming weeks, the company will provide broad access.

Alphabet Inc.'s Google and Meta Platforms Inc. both showcased their own text-to-video efforts last year. For instance, the short video clips featured a teddy bear washing dishes. However, the tech giants have yet to make any further announcements.