Shutterstock collaborates with OpenAI to start selling AI-generated art

“We’re excited for Shutterstock to offer DALL-E images to its customers as one of the first deployments through our API, and we look forward to future collaborations as artificial intelligence becomes an integral part of artists’ creative workflows,” Altman said.

AI-generated content creation

The images created by artificial intelligence are formed when the machine learning technology has been given information by creators through written words. The software then “learns” from the datasets. Each result from the AI-generated art differs greatly.

Art is evolving through AI

The art created by artificial intelligence is developing and advancing in numerous ways, thanks to machine learning and novel technology.

“The mediums to express creativity are constantly evolving and expanding. We recognize that it is our great responsibility to embrace this evolution and to ensure that the generative technology that drives innovation is grounded in ethical practices,” said Paul Hennessy, chief executive officer at Shutterstock. “And we're committed to developing best practices and experiences to deliver on our purpose, which is to empower the world to create with confidence.”

Although the art is AI-generated, the company also believes in protecting copyright and intellectual property (IP) rights of its creators. “Shutterstock continues to lead in developing policy and procedures and employs methods to ensure that usage rights and proper licenses are secured for all featured content — including AI-generated content,” the company said.

Compensation for AI artists

Along with the innovative collaboration, Shutterstock also launched a fund that will be used to compensate artists for their work. The company said contributors would receive a portion of royalties when their AI-generated art is used. It mentioned that it aims to remain transparent towards its creators regarding art contribution and wants to create a new industry standard for the artists. It hopes to create new “revenue streams” and income opportunities for its users.

Shutterstock also sees the collaboration as a win-win situation for the company and for the creators, allowing contributors to be compensated for the role their AI-generated art played in further developing the digital technology.

AI-generated art seems to be advancing at an extremely fast pace. Through machine learning and human interactive text, the software can generate content quickly, sufficiently and with endless possibilities.