Tesla's robot 'Optimus' arrives in a Tesla Store in New York

But the robot is not for sale.
Sejal Sharma
The Tesla bot in a New York store
The Tesla bot in a New York store


Tesla’s humanoid robot ‘Optimus,’ which the company describes as capable of performing unsafe, repetitive, or boring tasks, has been displayed in New York to help retail performance, as reported by Electrek.

After the robot garnered much attention at a recent artificial intelligence (AI) expo in China, the automotive EV company thought that planting Optimus in its stores across North America and China would be a great marketing gimmick for selling its cars.

According to sources familiar with the matter, who spoke to Electrek, Tesla’s retail stores in North America aren’t performing as well as in China. Putting Optimus in stores is one of the initiatives to boost customer engagement.

Last month, Tesla opened a new kind of showroom in Chengdu, China, called Giga Laboratory. The showroom features white cars, assembly robots, EV components, and the body of a Model 3 that hangs from the ceiling on some wires as if it were being manufactured on the spot, reported Inside EVs.

The robot is not for sale and is not a working prototype

The company, which previously said that it plans to have “thousands of Humanoid Robots within its factories,” is testing the waters by installing these robots, which are not for sale and are not a working prototype.

Tesla released a video last month of the Optimus “walking around & learning about the real world.”

“It’s not doing parkour, but it is walking around,” said Elon Musk at the Tesla Investor Day 2023 in March, which saw a demo of the Optimus Robot walking around for the first time.

Musk also believes that Optimus might outnumber humans in the future. Interesting Engineering reported earlier the robot has generated excitement among people.

Some experts even believe Optimus could revolutionize the manufacturing industry by providing a cost-effective way to produce goods. The company didn’t say if Tesla will use these bots to manufacture their cars.

Musk had said then, "I think essentially, in the future, physical work will be a choice. You can if you want to, but you won't need to. And, yeah, I think it's basically going to be fine. It's going to be good."

Add Interesting Engineering to your Google News feed.
Add Interesting Engineering to your Google News feed.
message circleSHOW COMMENT (1)chevron
Job Board