Jaguar announced its aims to pivot to building only all-electric vehicles by 2025, according to a Monday press release. The owner company — Land Rover — will move into all-electric vehicle space more gradually, with its first all-electric car heading to market in 2024.
This will give Jaguar a five-year lead on luxury automaker Bently — and 15 years on General Motors. But not all vehicle manufacturers face identical challenges in the race to convert established fossil fuel lineups into sustainable products — to meet the Paris Agreement's goal of reducing the effects from global carbon emissions to less than 2°C in change by 2050.
Major challenges facing all-electric vehicles that demand attention
Land Rover aims to unveil six all-electric vehicles by 2025 — and aims to sell 60% of its suite of vehicles by 2030, with 20 years to spare before the deadline of the Paris Agreement.
The Jaguar owner also said it plans to reach net-zero carbon emissions by 2039 — with a forthcoming investment of roughly $3.5 billion per year into electrification, and possibly charging station infrastructure.
Luxury automakers aiming to maintain trend-setting status
Luxury automakers like Jaguar and Bently have a smaller fleet than mass-producing car companies like either's parent company, or GM — which recently pledged to go all-electric by 2040. Since luxury vehicles are by definition of limited supply, luxury automakers need fewer alternative designs to make the move to all-electric. However, there's a deeper imperative for high-end vehicle producers to move to the front of the all-electric line.
As high-end vehicle manufacturers, luxury vehicles are seen as cutting-edge flagships of the auto industry as a whole — which is why they market to those with deeper pockets. But to maintain this image of leading the automotive industry, companies like Jaguar and Bently need to incorporate sustainable technology before other companies so they can continue to claim that leadership status.
No one wants to buy a brand-new luxury vehicle that's "behind the times."
Mass-produced all-electric should take longer
Meanwhile, it might take longer for mass-producing manufacturers to pivot to electric — since such a colossal revolution will require a shift in production to conceive new model designs and meet dynamic consumer demands. Additionally, the viability of building entirely new fleets of all-electric vehicles on a mass scale depends on the rollout of entirely new infrastructures in the U.S., Canada, Europe, and elsewhere.
GM has drafted plans with the Environmental Defense Fund to diversify its future all-electric suite of vehicles, but this substantial shift will move the automaker closer to organizations and stakeholders invested in charging networks expansions — in addition to helping consumers achieve a better understanding of the value and changes associated with sustainable vehicles.
Fossil fuel giant Shell to build 500,000 charging stations
The fossil fuel infrastructure of the world wasn't crafted by the hands of automakers alone, and they won't single-handedly bring us to the all-electric future widely hailed by Tesla enthusiasts around the world, either.
This is why it's a great time for heavy-hitting fossil fuel corporations to jump on the sustainable bandwagon, before conventional combustion engines begin to phase out in the coming decades.
Shell recently announced plans to build 500,000 electric charging stations within four years. This serves as one of the biggest signs that EV charging infrastructure is nearing full stride, as investors pour more and more cash into the budding next-gen industry.
While it will take decades for the entire automotive industry to overcome the challenges of designing, building, and rolling-out new fleets of all-electric vehicles — chances are high the requisite EV infrastructure of charging stations will be ready well before the 2050 deadline.