Microsoft's Build tech conference kickstarted this week by sharing a spread of exciting updates and announcements for software developers. But what seemed to truly grasp most people's attention was CEO Satya Nadella's mention of an upcoming major update on Windows.
More focused on the developer end of things than Google's I/O and Apple's WWDC tech conferences — which also attract consumer attention — Microsoft Build wants to keep developers hooked with its platforms and software.
So it came as some surprise that during his short keynote speech Nadella just touched upon a Windows update, without going into any clear detail. This seems to be garnering much attention, as it sounds like some pretty big Windows updates are heading our, and developers', way.
"Soon we will share one of the most significant updates of Windows of the past decade to unlock greater economic opportunity for developers and creators," said Nadella. "I’ve been self-hosting it over the past several months, and I’m incredibly excited about the next generation of Windows."
"Our promise to you is this:," he continued, "We will create more opportunities for every Windows developer today and welcome every creator who is looking for the most innovative, new, open platform to build and distribute and monetize applications."
This has surely whetted many a developer's appetite for what's to come.
It's crucial that Microsoft, like other tech companies, keep developers interested in their platforms. This way, developers will keep choosing its platforms, like its Azure cloud, over other options. Problems arise for Microsoft if developers stop choosing their platforms to create apps for Windows, as it then pushes organizations away, which could lead Microsoft's business to suffer, CNBC explains.
Bi-annual Microsoft updates are the norm, points out The Next Web, with a number of tweaks and new features added, but mentioning something as big as "the next generation of Windows" makes you believe that there will, in fact, be a next generation. This comes in stark contrast to what Microsoft called its "last generation" when it released Windows 10.
Time will tell, and if anything, this is a great way to keep developers interested in Mircosoft until they find out more.