Daimler's Mercedes-Benz has debuted an impressive new feature for its forthcoming electric luxury sedan: a large, curved screen spanning almost the full width of the car — instead of the conventional dashboard to which we're accustomed, according to a new video from the company's YouTube channel.
Mercedes' new screen to sweep nearly entire car width
Called the MBUX Hyperscreen feature, the option is available on the EQS sedan — and it uses artificial intelligence (AI) to habitualize itself to the driver's most-used functions. These may include navigation or hands-free phone calls.
CEO of Mercedes' parent company Daimler AG Ola Kallenius said during a recorded Thursday video that the new car-spanning screen "only shows what is needed: no scrolling, no browsing."
Hyperscreen redirects media to avoid distracting driver
For example, if a driver typically activates the hot-stone massage function in wintertime, the user experience AI system will auto-suggest the comfort function in cold weather conditions.
Comparatively, if the driver often calls one person via phone during homeward transit, the system will suggest their call at the normalized time.
Additionally, the screen lets the front-seat passenger watch television while also obscuring the show from the driver — to keep them focused on the road.
Mercedes EQS one of four battery-powered models for 2021
Kellenius also said the EQS would demonstrate the company's efforts to digitize and electrify their products — two industry trends making waves in automaker and -consumer circles.
Mercedes' EQS — the electric counterpart of Mercedes' fossil fuel-powered S-Class — is but one of four EV battery-powered models to debut this year as big German auto manufacturers rush to close the gap in their collective rivalry with Tesla.
Tesla sets high goals, ideal rival for Mercedes
And they definitely have some ground to cover. Thursday morning, Tesla's share price jumped 4.8% — lifting the automaker's CEO Elon Musk to the title of richest man in the world, worth $188.5 billion.
While Musk's financial success is a testament to the success of Tesla's leading role in the electric vehicle industry, the company's move to Austin, Texas — along with its Shanghai center and (currently delayed) Giga Berlin centers — have certainly set high goals for European automakers like Mercedes to contest.