6 Ways AI is revolutionizing the sales automation industry

Rev up your sales with AI.
Atharva Gosavi
Illustration of sales automation
Illustration of sales automation


AI is probably the most important technology to have taken birth out of the human mind in recent years. As the world is just delving into technology and getting to know the amazing possibilities in which it can help speed up our work, a couple of industries have already taken to AI, like fish to water and sales happens to be one of them. 

Almost 37% of sales organizations have already made AI tools as a part of their strategy, and rightly so, given the handsome rewards they reap using the technology. Besides reducing human dependency and being a trusted comrade in finishing repetitive tasks, AI tools also significantly reduce costs. It’s a boon for small businesses trying to make a living over shoestring budgets. 

That being said, let’s take a glance at five ways in which AI is already making the world a better place to live for sales personnel. 

1. 24X7 Customer interactions 


BotSpice is one of the examples you can come across for an AI chatbot. This tool allows users to build a chatbot according to their needs and integrate it with various platforms to ensure their brand’s future growth. Since it uses no-code development, you needn’t worry about writing complex lines of code to design a chatbot.

In an era where going global is steadily becoming a norm for businesses, it’s essential to be present for your customers to resolve their queries. Chatbots are your saviors in this case. With AI chatbots, you can provide personalized recommendations to your consumers and close leads. It’s just another efficient way to increase sales for your business. 

Chatbots can also help qualify leads, schedule appointments, and provide personalized recommendations to customers while freeing up sales teams to focus on more complex tasks.

2. Sales forecasting

AI is also revolutionizing sales forecasting by using data analytics to identify trends and patterns in customer behavior, which can help sales teams predict future demand accurately. AI algorithms can analyze vast amounts of data, including customer interactions, social media activity, and market trends, to provide sales teams with valuable insights that can inform their sales strategies and help them stay ahead of the competition.

One of the key advantages of using AI for sales forecasting is its ability to adapt and learn over time. As new data becomes available, AI algorithms can adjust their predictions and refine their models, leading to more accurate and reliable forecasts.

3. Lead generation with personalized videos


AI now enables sales personnel to create and send personalized video emails through RepliQ. This tool doesn’t increase the chances of enticing your consumers easily, it’s also fun to work with! All you’ve to do is create a single video and personalize it for the entire email list so you can form a better connection with your audience.

Lead generation is no mean feat. With so many email marketers scouring for potential leads in your target markets, standing out in an ocean of emails in an inbox is a real challenge. Sure, personalized text emails have become common, but how about having videos do the same for you? Personalized visual content offers better engagement and chances at conversions. 

AI algorithms can also analyze vast amounts of data from multiple sources to identify patterns and trends that can help identify potential leads. This includes data from social media, search engines, and other online platforms, as well as internal data such as customer behavior and purchase history.

4. Lead scoring

Lead scoring is an essential process for sales teams to prioritize their efforts and focus on the most promising leads. AI algorithms can analyze a wide range of data points to identify patterns and predict which leads are most likely to convert. This includes data such as browsing behavior, demographics, past interactions with the company, and more.

For example, if a particular type of lead consistently converts at a high rate, AI can learn to assign a higher score to that type of lead in the future. On the other hand, if a certain type of lead consistently fails to convert, AI can learn to assign a lower score to that type of lead.

Overall, AI-powered lead scoring can help sales teams prioritize their efforts and focus on the most promising leads. This can lead to more efficient use of resources, higher conversion rates, and increased revenue.

5. Personalization


Visidea is a super-simple AI tool that allows marketers and ecommerce store owners to provide visual search facilities and recommendations based on the users’ interests and past preferences. In doing so, this tool can ante up your chances of getting sales and massively impact your conversion rate.

Now, the previous point brings us to personalization - the very technique that makes sales strategies work today. While cold emailing with personalization gets you leads, using AI with e-commerce increases the possibility of landing sales. That’s precise because users always love having recommendations that they would love to see. 

6. Sales process automation

AI can help automate many aspects of the sales process, from lead generation to customer follow-up. By automating repetitive tasks such as email marketing, lead nurturing, and follow-up communications, sales teams can focus on building customer relationships and closing deals.


Overall, AI is changing sales automation by providing companies with the tools to streamline their processes, increase efficiency, and drive growth. As this technology continues to evolve, we can expect to see even more transformative changes and a potential increase in competition when converting potential leads into consumers. 

This is a promotional article about one of Interesting Engineering's partners. By shopping with us, you not only get the materials you need, but you’re also supporting our website.
Add Interesting Engineering to your Google News feed.
Add Interesting Engineering to your Google News feed.
message circleSHOW COMMENT (1)chevron
Job Board