There was some exciting news this week when it comes to rocket launches. Rocket Lab was planning on launching a cannon into space in what was essentially its 13th mission.

RELATED: ROCKET LAB'S ELECTRON ROCKET SUCCESSFULLY REACHES ORBIT FOR THE FIRST TIME 

Called “Pics Or It Didn’t Happen,” the mission aimed to launch on Saturday from a complex on New Zealand’s Mahia Peninsula at 5:19 PM Eastern Time. The company also provided a livestream.

But the mission ended in a devastating failure that saw Rocket Lab lose both its rocket and the cannon as well as the rest of the payload it was carrying. Everything seemed to be going well for the first six minutes of the launch but then some issues started to take place.

Rocket Lab cut the live stream at that point and it was later announced that the mission failed. "An issue was experienced today during Rocket Lab's launch that caused the loss of the vehicle," said in a Tweet the company.

"We are deeply sorry to the customers on board Electron. The issue occurred late in the flight during the 2nd stage burn. More information will be provided as it becomes available."

Rocket Lab’s CEO Peter Beck also apologized for the failure on Twitter and said the firm would find the issue, correct it and be back on the pad soon.

This launch was supposed to be the firm's third launch of the year. Rocket Lab achieved so few launches this year because of COVID-19

The mission, called “Pics Or It Didn’t Happen," was carrying a Canon satellite, CE-SAT-IB, that was supposed to demo high-resolution, wide-angle cameras for Earth imaging. In-Space was also launching its first Faraday CubeSat mission and Planet, the firm behind the largest network of Earth observation satellites, was sending five of its newest-generation SuperDove satellites.

Planet released a statement about the event stating that the company had "full faith that Rocket Lab will be able to bounce back from today’s failure in no time" and that They "look forward to flying on the Electron again."