Startups Bring Disruptive Innovation to CES Asia 2019

Disruptive innovation is the name of the game for startups at CES Asia 2019.

Startups Bring Disruptive Innovation to CES Asia 2019
VR immersive experience at CES Asia 2019/Photo: Tolga Uslu 

SHANGHAI, CHINA -- CES Asia 2019, running from June 11-13, was packed with the latest innovations in technology trends that are shaping the way we live and work. Startup Park, a hall dedicated to over 100 startups from around the world, featured the debut of new products that are expected to disrupt several industries. 

"Disruption is something that startups seem to understand well. Innovation is mostly coming from small startups."-Steve Koenig

Innovation Norway and swissnex are two of the organizations bringing startups together to represent their countries. 22 top Swiss startups focused on innovation and development.

Innovation Norway is the Norwegian government's most important instrument for innovation and development of Norwegian enterprises and industry. 

At Startup Park there was everything from a smart platform for agriculture to drones to Artificial Intelligence and robotics, from Virtual and Augmented Reality to health tech, IoT, and autonomous systems.

CES Asia is a great opportunity for young startups to enhance their visibility in the Asian market, winning the trust of global investors during an exclusive pitching event.

"Disruption is something that startups seem to understand well. Innovation is mostly coming from small startups," said Steve Koenig, Vice President of Market Research at the Consumer Technology Association (CTA), during his presentation at CES Asia 2019 this week. 

Innovation Norway 


Innovation Norway at CES Asia 2019
Innovation Norway: Anders Even Kvåle, Founder and CEO of Hyre / Photo: Tolga Uslu    

Hyre is a product of Alteredpower, a Norwegian startup company headquartered in Bergen, Norway with a mission to forge a path to a wireless world.

Funded by the Norwegian government, Alteredpower specializes in the development of decentralized energy systems and wireless power transfer technology.

The company is commited to bringing safe renewable energy to consumers at the same time that it respects and protects the environment. 


Finding inspiration in the Norwegian nature, Hyre was conceived in the knowledge that energy is everywhere around us and that power should flow from nature to wherever is needed. 

"Our concept is to provide a universal battery pack that can deliver wireless power to a number of electronic devices." According to Hyre, energy is harvested from renewable sources and wirelessly transferred to the beattery pack or directly to the devices.

The first Hyre product features a foldable portable solar panel that can transmit power wirelessly with up to 15 W output. It can charge your phone or your battery directly; it is waterproof and dustproof. 

It also counts with a camping LED lamp that receives power wirelessly and has two USB-C ports for power output.

The battery has a capacity for 4-6 full phone charges and up to 15 W input and output. It receives and transmits power wirelessly and it is Qi compatible. 


Hyre allows users to seamlessly shift between devices that provide light, sound, heat, cooling, and communication, all with just one battery. The introduction of the Hyre ecosystem to the market will significantly reduce the number of batteries a user needs. 

By reducing the number of batteries per user, not only the lifetime of the devices will increase but also users can help reduce the environmental impact from batteries. All in all, Hyre brings limitless power wherever you are in an environmentally friendly way.

City Rabbit 

City Rabbit at CES Asia 2019
Martin Otto Fougner, City Rabbit Founder and Industrial Designer / Photo: Tolga Uslu 

City Rabbit, a Norwegian company headquartered in Oslo, was founded in 2006 by Industrial Designer Martin Fougner. The three-wheel City Rabbit is more stable than the two-wheel scooters.

The company targets its product to business people who prefer to travel around the city in an eco-friendly means of transport that also allows them to be independent. City Rabbit offers a shared scooters service. 


The production of the new electric scooter finished last week. The City Rabbit is launching tomorrow in Norway followed by the rest of Scandinavia, Martin Fougner told Interesting Engineering. 

Electric scooters were legalized in Norway last summer. Sweden and Germany have legalized them, too. However, in the U.K. electric scooters are still illegal. 


Birdly by Somniacs

Startups Bring Disruptive Innovation to CES Asia 2019
An attendee at CES Asia tries Birdly's VR immersive experience / Photo: Tolga Uslu

Birdly is the ultimate dream of flying. Somniacs is an immersive technology company at the forefront of Virtual Reality (VR) that develops next-generation VR immersive experiences.

The startup was founded in 2015 to support the commercial rollout of the Birdly product, which was created in 2013 as a design research project at the Zurich University of Arts.

 Maxfind electric skateboards 

Startups Bring Disruptive Innovation to CES Asia 2019
CES Asia attendee trying a Maxfield skateboard / Photo: Tolga Uslu 

Founded in 2015, Maxfind is a smart city travel solution provider that has been working to transform people's travel styles and lifestyles in urban environments. The company provides global users with smarter and more environmentally friendly smart city travel tools. 


Commuting now can be convenient and more interesting. Electric skateboards as well as electric scooters and other small electric vehicles are part of the micromobility movement that little by little is taking over cities around the world. Maxfind is present in 45 countries and more than 500 cities. 

With a mission of making travel fun and easier, the company aims at becoming a global leader in skateboarding. 


Startups Bring Disruptive Innovation to CES Asia 2019
ROVéo / Photo: Tolga Uslu 

Rovenso is a Swiss startup of EPFL, based in Switzerland with offices in Shenzhen. The company is part of swissnex China.

The company's product, ROVéo, is extended urban mobility and unsupervised patrolling multimodal anomaly detection. The startup develops agile robots that perform security and safety monitoring in  industrial sites.  

Startups Bring Disruptive Innovation to CES Asia 2019
ROVéo / Photo: Tolga Uslu 

The robots patrol fully autonomously in and around buildings, detecting intrusions, thefts, and safety anomalies that could cause fires or gas leaks if they go undetected.


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