"62 million households chose to watch the Queen's Gambit in its first 28 days," setting a "record," wrote Netflix.
The movie streaming company stated in its blog on Monday, that the limited series, meaning it usually only has one season, is its most-watched show ever.
It's hard to tell how exactly Netflix counts its number of views, but if we're to take its word for it, that's a lot of viewers.
The number of viewers is nearly as many as the Netflix original docu-series that made the rounds earlier this year, Tiger King, which racked up 64 million views in its first month, per Deadline.
Another big Netflix show that made the rounds was Casa de Papel, or Money Heist, which saw up to 65 million households viewing its fourth season in just three weeks after its release, again per Deadline's report.
These are big numbers, and the Queen's Gambit is right up there with the rest of them.
Why was the miniseries such a success? Netflix attributes it to Walter Trevis' 1983 book, after which the show is based, explaining, "Beth is an underdog who faces addiction, loss, and abandonment. Her success - against the odds- speaks to the importance of perseverance, family, and finding, and staying true to, yourself."
Since Netflix launched the show, it has noticed a trend. Not only have viewers been glued to their Netflix accounts, avidly watching the show, but the number of chess queries online has also jumped up.
The company noted on its blog that:
- The Queen’s Gambit novel is now on The New York Times bestseller list - 37 years after its release;
- Google search queries for chess have doubled while searches for “how to play chess” have hit a nine-year peak;
- Inquiries for ‘chess sets’ on eBay are up 250% and Goliath Games says its chess sales have increased over 170%; and
- The number of new players has increased fivefold on Chess.com.
Not only has the show been viewed a huge number of times, but it's reached households across the globe, clearly chess is a beloved international game. The show even made it to the Top 10 most viewed Netflix series in 92 countries and was Number 1 in 63 countries, including the U.K., Argentina, South Africa, and Israel.
Again, it has to be mentioned, as CNET also reported, that Netflix's way of counting its viewership isn't independently verified. Other media companies are independently monitored and comply with the Nielsen ratings.
So it's safe to say the Netflix numbers need to be taken with a pinch of salt. Regardless, the Queen's Gambit has been a success and it certainly makes for an interesting watch.