CJ 4DPLEX, one of the world's leading cinema technology companies, announced a collaboration with Resonai this week at CES.
Resonai created Vera, an Augmented Reality (AR) platform that uses a camera and Artificial Intelligence (AI) to turn any physical space into an intelligent digital environment.
The platform can be used for gaming, entertainment, retail, and cinematic experiences and it might just deliver an experience that delivers on the promise of virtual and augmented reality.
CJ 4DPLEX's and Resonai's '4DX AR' platform allows users to enjoy indoor entertainment and utilities such as games and navigation guides that can be projected onto their physical surroundings via their screens.
As Asia One reports, the platform projects images onto spaces such as cinema screens, the walls of shopping malls, and theme parks, to augment and increase the immersion of existing experiences.
The platform doesn't provide the typical AR experience that you might have seen in the likes of Pokemon Go.
The AI capability in Resonai's AR makes images for much more precisely into the image of a person's surroundings.
Endless new possibilities
"We are excited to showcase the '4DX AR' platform at CES 2020," JongRyul Kim, CEO of CJ 4DPLEX said in a press release.
"With Vera, we were able to quickly create an innovative AR experience. There are endless possibilities to create new consumer experiences, and we look forward to continuing our partnership with Resonai to provide new business models in the field of AR for large retail space owners."
#4DXAR platform will recognize even subtle differences between the real physical space and virtual objects, allowing characters to go through or even hide behind real spaces such as walls. #CES2020 #CES #4DX pic.twitter.com/IVUE9DDGNd— 4DX (@4DXglobal) January 10, 2020
CJ 4DPLEX also collaborated with Teeny Studio and FINGEREYES to develop a demo for the new 4DX AR platform that was playable at CES.
"Resonai is thrilled to partner with an innovative company like CJ 4DPLEX to create this engaging AR experience that extends the RPG game into a physical environment," said Emil Alon, CEO, and Founder of Resonai.
"This is only the beginning of the many entertainment and branding possibilities that can be deployed across theaters, malls, or retail spaces."
It's long been thought that retail and entertainment will be the driving force for a boom in augmented reality. While the technology hasn't yet exploded in the way people predicted, platforms like CJ 4DPLEX and Resonai's 4DX AR are bringing us closer to a time when AR is a ubiquitous part of our every day lives.