In an exciting new initiative, TikTok will be donating $2 to ocean conservation for every video uploaded with the hashtag #SaveOurOceans.
The short-mobile video platform will give up to $100,000 to help save 3,000 square kilometers of ocean.
“TikTok's global community allows users to showcase and enjoy creative, everyday moments through video," said in a press release Bryan Thoensen, Head of Content Partnerships at TikTok.
"We’re thrilled to partner with Conservation International on the #SaveOurOceans challenge, which empowers our community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource,” they continued.
The new program is part of a global campaign across countries such as the U.S., the U.K., France, Spain, Italy, India, Japan, Hong Kong, Malaysia, Indonesia, and more.
In addition, from August 26 to September 9, TikTok users can apply an ocean effect that allows them to virtually "clean plastic" out of the ocean.
An imaginative platform
"By 2050, there will be more plastic than fish in the world’s oceans. TikTok offers an imaginative platform that has the power to both educate and inspire users to take action. That's why we are partnering with TikTok and its global communities to address one of the world’s most pressing environmental challenges and together, inspire a creative, call to action around protecting our oceans for a better future," said Conservation International's Chief Marketing Officer, Anastasia Khoo.
The UN estimates that the ingestion of plastic kills 1 million marine birds and 100,000 marine animals each year.
Pew Charitable Trusts estimates that up to 13 million metric tons of plastic ends up in the ocean each year.