BMW Congratulates Mercedes CEO on Retirement in Light-Hearted New Video

Mercedes and BMW's rivalry stretches back decades, but that doesn't stop BMW from giving outgoing Daimler CEO Dieter Zetsche a light-hearted farewell video.
John Loeffler

Retirement means many things to many people, and in a new video from BMW released on the eve of Daimler CEO Dieter Zetsche's retirement, it can also mean trying something new.

BMW Congratulates Retiring Mercedes CEO, Suggests Trying New Things

In a video distributed by BMW this week on the eve of the retirement of Mercedes' parent company Daimler's CEO, Dieter Zetsche, BMW thanks their rival for years of spirited competition and wishes him well in his retirement, even suggesting he use that new found freedom to try new things.

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