Harley Davidson’s New E-Bike Is Officially Here

Serial 1's name is a play on Serial Number One, the company's iconic debut motorcycle from 1903.
Fabienne Lang
Harley-Davidson e-bikeHarley-Davidson

Harley-Davidson and electric bicycle fans are squealing with joy. The iconic motorcycle-maker unveiled its newest and shiniest toy: Serial 1. 

Serial 1 is a brand new e-bike that's part of a Harley-Davidson spin-off brand called Serial 1 Cycle Company. It's a beautiful play on the company's first-ever motorcycle back in 1903: Serial Number One. 

We love the link, as Harley-Davidson's newest two-wheeler is forging a new path, just as much as the Serial Number One motorcycle did all those years ago. 


Stylish retro

Serial 1's first product is a looker. With its strong resemblance to the Serial Number One motorbike, this is an e-bike that'll tug on nostalgic souls' heartstrings. 

Harley Davidson’s New E-Bike Is Officially Here
Just look at those retro handlebars. Source: Serial 1

Complete with a classic leather saddle and oversized springs, a belt drive instead of the typical chain, a dark frame, and chrome hardware, Serial 1 looks as striking as it looks comfortable. 

The modern parts that stand out are its neatly-tucked back brake lights, its power signal, and a logo that lights up. You don't even notice it's an e-bike as the charger is neatly tucked within the mainframe of the bike

Harley Davidson’s New E-Bike Is Officially Here
The belt drive stands out compared with other bikes. Source: Serial 1

If this e-bike doesn't have people rushing to become eco-friendly cyclists, nothing will. 

"When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever," explained Aaron Frank, Brand Director for Serial 1 Cycle Company in a press release.

"Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 eBicycle."

Harley Davidson’s New E-Bike Is Officially Here
The back brakes neatly tuck into the frame. Source: Serial 1

As of now, we don't know how much the e-bike is going to cost. And we know very little about its specs, such as weight or range, but we'll venture to say these will be decent for such a prominent bike-maker. 

One thing we do know—thanks to a countdown clock on the company's website—is it'll most likely be released on November 16th. 

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