Rolls-Royce Is Working on Ultra-Luxury EV: Silent Shadow

No official launch date has been shared, but the EV will be ready this decade.
Fabienne Lang

Luxury carmaker Rolls-Royce has an exciting project in the works: an ultra-luxurious EV called Silent Shadow. 

The fully electric vehicle will be ready for Rolls-Royce's customers within the decade, reported Automotive News, but no exact release date or specs were shared. All anyone outside of Rolls-Royce knows is that the lavish and prestigious automaker is working on its new EV, and that's about it. 

CEO of Rolls-Royce, Torsten Müller-Ötvös, said in an interview with Bloomberg Television that "Electrification fits perfect with Rolls-Royce -- it's torquey, it's super-silent," he said. "We are not known for roaring loud engines and exhaust noises whatsoever, and that is a big benefit."

Electric vehicles and luxury cars

There's a growing number of EVs joining the ranks of luxury- and sportscar-makers' ranks, but many have struggled to entice their usual clientele because of the pure joy and love of loud and roaring engine sounds that are distinct in traditional combustion engines.

But just think of the likes of Porsche's luxury Taycan, Lotus' Evija, or Jaguar's I-PACE, which have garnered positive accolades as overall best luxury EV, most powered EV, and most high-tech EV, respectively. So there's clearly a market for such EVs.

Rolls-Royce has been proud of its near-silent opulent cars, so the shift to quiet electric systems won't change the driver or passenger experience very much, as Müller-Ötvös assured everyone in his speech.