Subaru Sets Plan in Motion to Only Sell Electric Vehicles by Mid-2030s

Forty percent of its output by the 2030s will be hybrids and EVs.
Fabienne Lang

The future of electric vehicles (EVs) is looking brighter and brighter. Japanese carmaker, Subaru, has stated its plans of selling only EVs by the middle of the 2030s. 

The company said that their current non-EVs will either be adapted or taken off the market. 

That gives them around 15 years to complete a big goal. 


Stricter emissions regulations

The news is timely given emissions regulations are becoming stricter and stricter, especially in the European Union and China. 

It won't be an overnight switch for Subaru, though. Toyota owns an 8.7% stake in Subaru, and both companies are working side by side to create a pair of electric cars that are due out this decade. The plan is for this trend to continue forward into the 2030s. 

Subaru has said that 40% of their annual global output will be based on electric vehicles and hybrids by the 2030s. 

The company won't be sitting around idly until the next decade, though. Subaru is spending a lot to incorporate Toyota's hybrid technology into its own vehicles. Executives have mentioned their plan to release a "strong hybrid" built with Toyota parts. 

"Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru. It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive," Tetsuo Onuki, Subaru's chief executive officer, told Reuters.