World Premiere of Porsche's First All-Electric Sports Car: The Porsche Taycan

Shown through live broadcasting across the world, the car was premiered in Germany, Canada, and China.
Fabienne Lang

Unveiled during its world premiere on Wednesday, Porsche's new all-electric race car, Taycan, was put on display via live stream.

The best part about it? The premiere took place in three different locations, across three different continents, at the same time. 

Living up to its motto 'Soul, electrified,' Porsche has lived up to its name.


Why was Porsche's Taycan premiered across three locations?

The three locations have been used as a symbol for the three different forms of sustainable energy, as well as the three most integral sales markets for electric sports cars:

  1. Niagara Falls, at the crossroads between the U.S. and Canada, to represent hydropower.
  2. A solar farm with 600,000 solar panels near Berlin, in Neuhardenberg, Germany, to represent solar power.
  3. A wind farm on Pingtan Island, 150 kilometers outside of Fuzhou, a Chinese city in Fujian Province, to represent wind power.
World Premiere of Porsche's First All-Electric Sports Car: The Porsche Taycan
The Porsche Taycan displayed in Germany during its premiere. Source: Porsche

The premiere was hosted and moderated by Formula 1 driver, and Porsche brand ambassador, Mark Webber, in Berlin, Germany. For those who missed it on live streaming, the video is available on demand. 

World Premiere of Porsche's First All-Electric Sports Car: The Porsche Taycan
Source: Porsche Media Newsroom

What is the Porsche Taycan?

The Taycan is Porsche's first all-electric sports car, which can accelerate from 0 to 200 km/hour in under 10 seconds.

What happened during the premiere live broadcast?

Oliver Blume, CEO of Porsche, opened the event with a speech explaining how Porsche's iconic brand continues to push innovation forward.

In his speech from Germany, Blume described how the team had redefined Porsche in a sustainable way with the Taycan. Blume highlighted that the company would remain a carmaker that builds sports cars.

Porsche will be investing six billion Euros in electromobility by 2020, and one out of two cars will be electric ones by 2025, believes Blume. 

Smart, lean, and green is their three-way motto. 

Stefan Weckbach, head of the electric car project at Porsche, was next to take to the stage and described the car's performance and build by breaking down its most important factors:

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  • The Taycan can reach speeds of up to 260 km/hour.
  • It can go from 0-100 km/hour in 2.8 seconds.
  • And from 0-200 km/hour in 9.8 seconds. It can do this many times in a row, with no loss of power.
  • The Taycan is the sportiest electric car in its class; proved by its long distances and its range of up to 450 km
  • It is also ready for everyday use with short charging times for its 270 kilowatts of power. In five minutes, it can charge enough for another 100 km of range. 
  • It has a two-speed transmission.
  • The chassis is taken to the next level, with electric active roll stabilization, rear-axle steering, fantastic balance for sporty speeds and comfortable rideability. 
  • It is five times faster than the all-wheel systems.

Peter Varga, director of exterior design style at Porsche, also came on stage and explained the precise and highly detailed design of the Taycan. 

World Premiere of Porsche's First All-Electric Sports Car: The Porsche Taycan
Screenshot of the three Taycans displayed in the three different locations during the live broadcasting. Source: Porsche

The Taycan was brought onto the three different stages and welcomed with raucous applauds. 

As per Porsche, it is "intelligent performance," for sports and everyday use. 

Leading the way in performance, range, connectivity, and charging speed, the Taycan has it all. A true Porsche. 


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