The Future of Ironing Is Here and You Don't Have to Do a Thing

Effie is a robotic ironing machine that can iron up to 12 shirts at a time and can handle a range of common materials.
Jessica Miley

Are you one of many that panic on Sundays thinking about what you’ll wear to work on Monday? Do you wear a sweater over your shirt to cover up the fact you ran out of time to iron? This new ironing machine wants to give your Sunday evenings back. The automatic ironing machine can handle 12 items of clothing at a time and uses a combination of heat and steam to get the job done. There is no setup or programming to do, you simply rack up your clothes and press go.

The clever invention even syncs to your phone to tell you when your clothes are ready. Effie can iron shirts, trousers, t-shirts, blouses, short dresses, bedsheets, towels, pillowcases and more. It can even be used to dry your socks, underwear and other small items. Effie can handle almost all materials and only takes six minutes to iron and dry an item of clothing. Unlike traditional ironing that can burn or singe clothes, Effie uses low heat combined with steam and doesn’t make any contact with materials.

The time-saving device was invented by two entrepreneurs that hated ironing. After hours of design and several prototypes, the duo is ready to launch Effie into the world. They expect the first model to be available for pre-order in March 2018 and cost £699 (about US$913). Sign up to their mailing list to be among the first to own the future of ironing.

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