A video posted by a nurse on Facebook showing a smoker's defunct lungs has been shared over 500,000 times and is now making news headlines. The post comes amid news that tobacco company Philip Morris was aware of its product's addiction dangers for decades.
A disturbing video
In the video, the nurse is seen blowing air in the lungs to showcase the cancerous lungs' severely decreased ability to function. “These lungs are COPD lungs, cancerous lungs,” explains Eller in the video.
”The elasticity has gone, so they stretch out but the recoil of them just snaps right back because there's nothing to help hold them open. You can see how fast they deflate," the nurse adds.
The video goes viral
The video currently has 597,280 shares and growing as well as a few comments. One Facebook poster said she would use the video as a deterrent for her father smoking.
Others thanked the nurse for the demonstration and even tagged friends to view it. There were also over 10K likes.
The video comes at a rather particularly precautious time for tobacco companies. Just this week a new analysis of Philip Morris internal papers published in PLOS Medicine found that the company secretly knew from the 1960s that nicotine is addictive but publicly denied it.
Only in 2000, did Philip Morris become "the first tobacco company to publicly state that nicotine is addictive." Furthermore, the study found that "mid-1990s to at least 2006, Philip Morris’s internal models of addiction positioned psychological, social, and environmental factors as equally important to nicotine in driving cigarette use."
This finding proves what many smokers painfully know all too well. Quitting is difficult because smoking is more than a mere nicotine addiction.
The study further indicated that Phillip Morris "internally understood since at least 2006 that its actions (e.g., advertising, lobbying, and litigation) influence addiction by shaping users’ psychology, social milieu, and environment." As such, the researchers suggested that to curb smoking governments would need to enhance "social and environmental restrictions on cigarette smoking."
The study drives a poignant point that is supported by current smoking trends. According to a release posted by very well mind in January, "tobacco use has reached epidemic proportions worldwide, and, despite efforts to reverse smoking trends, the problem only seems to be getting bigger each year."
According to the health website, there are 1.1 billion smokers in the world today and that number is expected to increase to 1.6 billion by the year 2025. In addition, a death is caused by tobacco approximately every 5 seconds translating to about 6 million deaths annually worldwide.
Verywellmind offers some crucial advice to those seeking to quit. "A crucial step in the recovery process from nicotine addiction involves breaking through that wall of denial to put smoking in the proper light. We need to learn to see our cigarettes not as the friend or buddy we can't live without, but as the horrific killers they truly are."